{"podcast":{"title":"The Digital Marketing Podcast","slug":"the-digital-marketing-podcast-419400","podcast_index_feed_id":419400,"rss_url":"https://targetinternet.libsyn.com/rss","website_url":"https://www.targetinternet.com/digital-marketing-podcasts/","image_url":"https://static.libsyn.com/p/assets/0/f/f/5/0ff5ac3e937a973fd959afa2a1bf1c87/Digital_Marketing_Podcast_Libsyn_Artwork.png","author":"Daniel Rowles","episode_count":100,"summary":"An advert free, Weekly digital marketing podcast with listeners in over 180 countries worldwide, The Digital Marketing Podcast combines interviews with global experts, together with the latest news, tools, strategies and techniques to give your digital marketing the edge. Perfect for your daily commute, the podcast aims to be both entertaining and informative. Produced by Target Internet and hosted by Digital Marketing and E-commerce Expert, Ciaran Rogers and Award Winning Author and Speaker, Daniel Rowles. Find out more at TargetInternet.com","last_synced_at":"2026-07-10T18:19:14.047528+00:00","page_url":"https://stenobird.com/podcast/the-digital-marketing-podcast-419400"},"episode":{"title":"The Changing User Journey - Lessons from the Travel Industry in the Age of AI","slug":"the-changing-user-journey-lessons-from-the-travel-industry-in-the-age-of-ai","published_at":"2025-10-07T21:05:00+00:00","page_url":"https://stenobird.com/podcast/the-digital-marketing-podcast-419400/the-changing-user-journey-lessons-from-the-travel-industry-in-the-age-of-ai","show_page_url":"https://stenobird.com/podcast/the-digital-marketing-podcast-419400","url":"https://targetinternet.com/resources/the-changing-user-journey-lessons-from-the-travel-industry","audio_url":"https://traffic.libsyn.com/secure/targetinternet/Changing_User_Journey.mp3?dest-id=30824","summary":"In this episode of The Digital Marketing Podcast, Daniel Rowles is joined by Matthew Gardiner from World Travel Market for a special look at how the user journey is being radically reshaped, and why the travel industry offers a powerful lens for understanding the broader changes all marketers now face. From AI-powered search and agents, to disconnected content ecosystems, collapsing funnels, and new expectations for sustainability and meaning, the way users discover, evaluate, and buy has shifted. Whether you work in travel or not, this episode delivers insight into how to adapt your digital strategy for a fragmented, AI-enhanced, and purpose-driven customer journey. In This Episode: Why AI is collapsing the funnel Users no longer move in a straight line from awareness to action. Conversations with AI agents like ChatGPT are replacing multi-step journeys. Whoever owns the AI conversation, owns the customer. From connected to disconnected content The shift from traditional, connected social feeds to short-form, algorithmically driven discovery (Reels, TikToks, Shorts) has changed how we build awareness and trust. AI Overviews and Answer Engine Optimisation With 55% of Google searches now including AI summaries, Daniel explains why SEO alone is not enough and how Generative Engine Optimisation (GEO) and Answer Engine Optimisation (AEO) are the new battlegrounds. Agents are doing the work From itinerary planning to automated bookings, AI agents are reshaping how users interact with brands, often bypassing websites altogether. The new role of structured data Matthew shares how travel brands must now treat structured markup (schema) as a new kind of distribution, ensuring they are machine-readable to AI systems. Why user testing must change Daniel explains why marketers mus…","meta_description":"In this episode of The Digital Marketing Podcast, Daniel Rowles is joined by Matthew Gardiner from World Travel Market for a special look at how the user…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1643,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-digital-marketing-podcast-419400/episodes/the-changing-user-journey-lessons-from-the-travel-industry-in-the-age-of-ai/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-digital-marketing-podcast-419400/the-changing-user-journey-lessons-from-the-travel-industry-in-the-age-of-ai.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}