{"podcast":{"title":"The Digital Marketing Podcast","slug":"the-digital-marketing-podcast-419400","podcast_index_feed_id":419400,"rss_url":"https://targetinternet.libsyn.com/rss","website_url":"https://www.targetinternet.com/digital-marketing-podcasts/","image_url":"https://static.libsyn.com/p/assets/0/f/f/5/0ff5ac3e937a973fd959afa2a1bf1c87/Digital_Marketing_Podcast_Libsyn_Artwork.png","author":"Daniel Rowles","episode_count":100,"summary":"An advert free, Weekly digital marketing podcast with listeners in over 180 countries worldwide, The Digital Marketing Podcast combines interviews with global experts, together with the latest news, tools, strategies and techniques to give your digital marketing the edge. Perfect for your daily commute, the podcast aims to be both entertaining and informative. Produced by Target Internet and hosted by Digital Marketing and E-commerce Expert, Ciaran Rogers and Award Winning Author and Speaker, Daniel Rowles. Find out more at TargetInternet.com","last_synced_at":"2026-07-10T18:19:14.047528+00:00","page_url":"https://stenobird.com/podcast/the-digital-marketing-podcast-419400"},"episode":{"title":"Practical Video Marketing - How to Make Video More Human, More Useful and More Effective","slug":"practical-video-marketing-how-to-make-video-more-human-more-useful-and-more-effective","published_at":"2026-04-09T18:26:00+00:00","page_url":"https://stenobird.com/podcast/the-digital-marketing-podcast-419400/practical-video-marketing-how-to-make-video-more-human-more-useful-and-more-effective","show_page_url":"https://stenobird.com/podcast/the-digital-marketing-podcast-419400","url":"https://targetinternet.com/resources/practical-video-marketing","audio_url":"https://traffic.libsyn.com/secure/targetinternet/Practical_Video_Marketing.mp3?dest-id=30824","summary":"In this episode of The Digital Marketing Podcast, Daniel Rowles is joined by Kendall Breitman from Riverside for a practical conversation about how marketers can use video without needing a full production team, a huge budget or a complicated workflow. Together, they explore why video has become so central to modern marketing, how brands can use it to strengthen SEO and answer engine optimisation, and why authentic, human-led content is outperforming overly polished corporate production. The discussion also dives into practical ways to build a video strategy from webinars, podcasts, customer conversations and expert interviews, then repurpose that long-form content into clips, blog posts, newsletters and more. It is a useful episode for any marketer looking to make video simpler, smarter and more sustainable. In This Episode Why video is becoming essential for SEO, AI overviews and discoverability across search and social platforms How authentic, human-centred video is replacing overly scripted and expensive marketing production Why social media works better when brands behave more like people than polished corporate entities How marketers can use customer interviews and user conversations as both research and content Why webinars, podcasts and expert interviews can become the foundation of an entire month of content How long-form content can be repurposed into medium-form YouTube videos, short-form social clips, blogs, newsletters and gated assets Why medium-form video is often overlooked, despite being highly effective for search visibility and website engagement The most common mistake brands make with video: failing to record valuable conversations and insights in the first place How video testimonials and advocacy content can support trust, social proof and brand…","meta_description":"In this episode of The Digital Marketing Podcast, Daniel Rowles is joined by Kendall Breitman from Riverside for a practical conversation about how market…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1676,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-digital-marketing-podcast-419400/episodes/practical-video-marketing-how-to-make-video-more-human-more-useful-and-more-effective/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-digital-marketing-podcast-419400/practical-video-marketing-how-to-make-video-more-human-more-useful-and-more-effective.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}