{"podcast":{"title":"The Digital Marketing Podcast","slug":"the-digital-marketing-podcast-419400","podcast_index_feed_id":419400,"rss_url":"https://targetinternet.libsyn.com/rss","website_url":"https://www.targetinternet.com/digital-marketing-podcasts/","image_url":"https://static.libsyn.com/p/assets/0/f/f/5/0ff5ac3e937a973fd959afa2a1bf1c87/Digital_Marketing_Podcast_Libsyn_Artwork.png","author":"Daniel Rowles","episode_count":100,"summary":"An advert free, Weekly digital marketing podcast with listeners in over 180 countries worldwide, The Digital Marketing Podcast combines interviews with global experts, together with the latest news, tools, strategies and techniques to give your digital marketing the edge. Perfect for your daily commute, the podcast aims to be both entertaining and informative. Produced by Target Internet and hosted by Digital Marketing and E-commerce Expert, Ciaran Rogers and Award Winning Author and Speaker, Daniel Rowles. Find out more at TargetInternet.com","last_synced_at":"2026-07-10T18:19:14.047528+00:00","page_url":"https://stenobird.com/podcast/the-digital-marketing-podcast-419400"},"episode":{"title":"How to Go Viral – The Science Behind Content that Spreads","slug":"how-to-go-viral-the-science-behind-content-that-spreads","published_at":"2025-07-11T19:35:00+00:00","page_url":"https://stenobird.com/podcast/the-digital-marketing-podcast-419400/how-to-go-viral-the-science-behind-content-that-spreads","show_page_url":"https://stenobird.com/podcast/the-digital-marketing-podcast-419400","url":"https://targetinternet.com/resources/how-to-go-viral","audio_url":"https://traffic.libsyn.com/secure/targetinternet/How_to_go_viral.mp3?dest-id=30824","summary":"In this episode of The Digital Marketing Podcast, Daniel Rowles is joined by Brendan Kane, viral strategist and author of One Million Followers, for a deep dive into the art and science of making content go viral. Going viral often feels like marketing mythology,something bosses ask for, but few can explain or deliver. Brendan, however, has built a career proving that virality isn't luck. It's repeatable, measurable, and rooted in storytelling structures that have worked for decades. Brendan shares the behind-the-scenes thinking that led to his experiment growing an audience of 1 million followers in 30 days, starting from scratch, without a team, celebrity status, or advertising budget. More than a vanity metric, the project was a proof-of-concept for a framework that now helps brands, creators, and entrepreneurs reliably generate massive reach and meaningful engagement. In this episode, you'll learn: Why qualitative analysis - not just views and clicks, holds the key to repeatable success The power of storytelling formats like \"Man on the Street\" and \"Two Characters, One Light Bulb\" How to match your brand's resources and personality to the right format Why volume isn't the answer, and what quality actually means in the age of AI and infinite content Why originality is overrated, and how proven formats unlock creativity instead of limiting it How even \"boring\" industries like tax, insurance, and leather craftsmanship can thrive on social media The truth about \"frequency myths\" and how creators burn out chasing quantity over story Why format mastery trumps trend-chasing—and how sitcoms, Spielberg, and social media are more alike than you think Brendan also breaks down his format-matching process, built from over 10,000 hours of research and analysis of 300+ viral cont…","meta_description":"In this episode of The Digital Marketing Podcast, Daniel Rowles is joined by Brendan Kane, viral strategist and author of One Million Followers, for a dee…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1561,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-digital-marketing-podcast-419400/episodes/how-to-go-viral-the-science-behind-content-that-spreads/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-digital-marketing-podcast-419400/how-to-go-viral-the-science-behind-content-that-spreads.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}