{"podcast":{"title":"The Digital Marketing Podcast","slug":"the-digital-marketing-podcast-419400","podcast_index_feed_id":419400,"rss_url":"https://targetinternet.libsyn.com/rss","website_url":"https://www.targetinternet.com/digital-marketing-podcasts/","image_url":"https://static.libsyn.com/p/assets/0/f/f/5/0ff5ac3e937a973fd959afa2a1bf1c87/Digital_Marketing_Podcast_Libsyn_Artwork.png","author":"Daniel Rowles","episode_count":100,"summary":"An advert free, Weekly digital marketing podcast with listeners in over 180 countries worldwide, The Digital Marketing Podcast combines interviews with global experts, together with the latest news, tools, strategies and techniques to give your digital marketing the edge. Perfect for your daily commute, the podcast aims to be both entertaining and informative. Produced by Target Internet and hosted by Digital Marketing and E-commerce Expert, Ciaran Rogers and Award Winning Author and Speaker, Daniel Rowles. Find out more at TargetInternet.com","last_synced_at":"2026-07-10T18:19:14.047528+00:00","page_url":"https://stenobird.com/podcast/the-digital-marketing-podcast-419400"},"episode":{"title":"Design That Sticks: Applying Neuroscience to Predict Attention","slug":"design-that-sticks-applying-neuroscience-to-predict-attention","published_at":"2026-05-17T12:38:00+00:00","page_url":"https://stenobird.com/podcast/the-digital-marketing-podcast-419400/design-that-sticks-applying-neuroscience-to-predict-attention","show_page_url":"https://stenobird.com/podcast/the-digital-marketing-podcast-419400","url":"https://targetinternet.com/resources/design-that-sticks-applying-neuroscience-to-predict-attention","audio_url":"https://traffic.libsyn.com/secure/targetinternet/Design_That_Sticks__Applying_Neuroscience_to_Predict_Attention.mp3?dest-id=30824","summary":"Why do so many beautifully designed websites, ads and digital experiences still fail to convert? In this episode of The Digital Marketing Podcast, Daniel Rowles is joined by Kramer Reeves, CEO of EyeQuant, alongside neuroscientist Professor Peter König, one of the company's founders and a leading expert in visual attention and cognitive science. Together, they explore how neuroscience and AI are reshaping the way marketers, designers and brands understand attention. The conversation dives into the hidden mechanics behind how people actually experience digital content. From subconscious processing and visual saliency through to cognitive overload and design clarity, this episode challenges many of the assumptions marketers make about what users notice, understand and act on. The discussion also explores how AI-powered predictive attention modelling can help teams test creative assets before launch, reducing guesswork and improving performance across websites, ads, landing pages and social content. If you work in UX, creative, digital marketing or conversion optimisation, this episode offers a fascinating blend of neuroscience theory and highly practical design advice. In This Episode Why the human brain is poorly adapted to navigating modern web experiences What happens cognitively in the first few seconds after landing on a webpage Why designers often view their own work very differently from first-time users How \"system one\" thinking drives most user behaviour online What visual saliency means, and why it matters for conversion How cluttered creative and overloaded messaging dilute attention Why visual hierarchy, contrast and scale shape user behaviour The importance of creating a clear visual storyline through a page or ad How AI models can predict where users are mo…","meta_description":"Why do so many beautifully designed websites, ads and digital experiences still fail to convert? In this episode of The Digital Marketing Podcast, Daniel…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1497,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-digital-marketing-podcast-419400/episodes/design-that-sticks-applying-neuroscience-to-predict-attention/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-digital-marketing-podcast-419400/design-that-sticks-applying-neuroscience-to-predict-attention.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}