{"podcast":{"title":"The Digital Marketing Podcast","slug":"the-digital-marketing-podcast-419400","podcast_index_feed_id":419400,"rss_url":"https://targetinternet.libsyn.com/rss","website_url":"https://www.targetinternet.com/digital-marketing-podcasts/","image_url":"https://static.libsyn.com/p/assets/0/f/f/5/0ff5ac3e937a973fd959afa2a1bf1c87/Digital_Marketing_Podcast_Libsyn_Artwork.png","author":"Daniel Rowles","episode_count":100,"summary":"An advert free, Weekly digital marketing podcast with listeners in over 180 countries worldwide, The Digital Marketing Podcast combines interviews with global experts, together with the latest news, tools, strategies and techniques to give your digital marketing the edge. Perfect for your daily commute, the podcast aims to be both entertaining and informative. Produced by Target Internet and hosted by Digital Marketing and E-commerce Expert, Ciaran Rogers and Award Winning Author and Speaker, Daniel Rowles. Find out more at TargetInternet.com","last_synced_at":"2026-07-10T18:19:14.047528+00:00","page_url":"https://stenobird.com/podcast/the-digital-marketing-podcast-419400"},"episode":{"title":"Dealing With Exponential Change - Leadership in an AI-Driven World","slug":"dealing-with-exponential-change-leadership-in-an-ai-driven-world","published_at":"2026-01-04T16:50:00+00:00","page_url":"https://stenobird.com/podcast/the-digital-marketing-podcast-419400/dealing-with-exponential-change-leadership-in-an-ai-driven-world","show_page_url":"https://stenobird.com/podcast/the-digital-marketing-podcast-419400","url":"https://targetinternet.com/resources/dealing-with-exponential-change-leading-in-an-ai-driven-world","audio_url":"https://traffic.libsyn.com/secure/targetinternet/Dealing_With_Exponential_Change.mp3?dest-id=30824","summary":"AI is accelerating change at a pace most organisations have never had to manage before. For marketers and business leaders, this is not just another wave of innovation. It is a fundamental shift from linear change to exponential change, where familiar planning cycles, transformation programmes, and long-term roadmaps start to break down. In this episode of The Digital Marketing Podcast, Daniel Rowles is joined by Geoff Tuff, Consulting Principal at Deloitte and co-author of Hone: How Purposeful Leaders Defy Drift. Together, they explore why traditional transformation initiatives fail so often, and what leaders can do instead to build organisations that continuously adapt without losing their sense of direction. Drawing on real-world examples, behavioural science, and lessons from Geofff's latest book, the conversation reframes change as an ongoing discipline rather than a one-off event, and offers a practical way to respond to the disruption created by AI and other exponential forces . In This Episode Why AI represents a shift from linear to exponential change, and why this makes traditional planning models fragile Why large-scale transformation programmes fail so frequently, and the hidden costs they create for organisations The concept of \"drift\" and how companies slowly move away from their original purpose without realising it The difference between sharpening and honing, and why constant realignment beats radical reinvention How leaders can \"bake in\" innovation so it becomes urgent, not just important Why behaviour, not technology, is the real engine of change inside organisations The role of management systems as the invisible drivers of culture and decision-making What Minimally Viable Moves are, and how they help organisations adapt without overcommitting Lesso…","meta_description":"AI is accelerating change at a pace most organisations have never had to manage before. For marketers and business leaders, this is not just another wave…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1663,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-digital-marketing-podcast-419400/episodes/dealing-with-exponential-change-leadership-in-an-ai-driven-world/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-digital-marketing-podcast-419400/dealing-with-exponential-change-leadership-in-an-ai-driven-world.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}