{"podcast":{"title":"The Digital Marketing Podcast","slug":"the-digital-marketing-podcast-419400","podcast_index_feed_id":419400,"rss_url":"https://targetinternet.libsyn.com/rss","website_url":"https://www.targetinternet.com/digital-marketing-podcasts/","image_url":"https://static.libsyn.com/p/assets/0/f/f/5/0ff5ac3e937a973fd959afa2a1bf1c87/Digital_Marketing_Podcast_Libsyn_Artwork.png","author":"Daniel Rowles","episode_count":100,"summary":"An advert free, Weekly digital marketing podcast with listeners in over 180 countries worldwide, The Digital Marketing Podcast combines interviews with global experts, together with the latest news, tools, strategies and techniques to give your digital marketing the edge. Perfect for your daily commute, the podcast aims to be both entertaining and informative. Produced by Target Internet and hosted by Digital Marketing and E-commerce Expert, Ciaran Rogers and Award Winning Author and Speaker, Daniel Rowles. Find out more at TargetInternet.com","last_synced_at":"2026-07-10T18:19:14.047528+00:00","page_url":"https://stenobird.com/podcast/the-digital-marketing-podcast-419400"},"episode":{"title":"AI Copywriting and Claude - A Copywriter's Guide to Getting the Best from AI","slug":"ai-copywriting-and-claude-a-copywriter-s-guide-to-getting-the-best-from-ai","published_at":"2025-07-11T19:16:00+00:00","page_url":"https://stenobird.com/podcast/the-digital-marketing-podcast-419400/ai-copywriting-and-claude-a-copywriter-s-guide-to-getting-the-best-from-ai","show_page_url":"https://stenobird.com/podcast/the-digital-marketing-podcast-419400","url":"https://targetinternet.com/resources/ai-copywriting-and-claude","audio_url":"https://traffic.libsyn.com/secure/targetinternet/AI_Copywriting_and_Claude.mp3?dest-id=30824","summary":"In this episode of The Digital Marketing Podcast, Daniel Rowles sits down with copywriting and AI expert Kerry Harrison to explore one of the most exciting—and often misunderstood—areas of artificial intelligence: AI-powered copywriting. Together, they dive into how Anthropic's Claude AI compares to tools like ChatGPT and Gemini, and why Claude is quickly becoming a favourite for writers who care about tone, style, and ethical AI. Kerry, a seasoned copywriter and trainer, shares her hands-on experiences using Claude to create high-quality marketing content. She explains how Claude's intuitive interface, stylistic flexibility, and alignment with ethical AI principles make it a uniquely powerful tool for communicators, marketers, and brands. But this isn't just a tool review. It's a masterclass in how to approach AI copywriting strategically. Daniel and Kerry explore a human-first methodology called the AI Sandwich, a practical framework for combining human creativity with AI efficiency. They tackle big questions about authenticity, originality, and prompt engineering, and show how to avoid the cookie-cutter feel that plagues so much AI-generated content. Highlights include: Why Claude's tone of voice and writing capabilities often outperform other models for consumer copy How to train Claude on your own style and get responses that reflect your brand's voice How to use Claude's Projects feature to build custom tools like tone checkers, newsletter editors, and interactive customer personas A breakdown of the AI Sandwich Methodology (Human → AI → Human) for crafting content that feels human, not robotic Techniques for fact-checking, editing, and sense-checking AI outputs to avoid hallucinations and blandness How Kerry uses Claude for marketing strategy, persona creation,…","meta_description":"In this episode of The Digital Marketing Podcast, Daniel Rowles sits down with copywriting and AI expert Kerry Harrison to explore one of the most excitin…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2204,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-digital-marketing-podcast-419400/episodes/ai-copywriting-and-claude-a-copywriter-s-guide-to-getting-the-best-from-ai/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-digital-marketing-podcast-419400/ai-copywriting-and-claude-a-copywriter-s-guide-to-getting-the-best-from-ai.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}