{"podcast":{"title":"The Digital Marketeer","slug":"the-digital-marketeer-6613589","podcast_index_feed_id":6613589,"rss_url":"https://anchor.fm/s/d985f258/podcast/rss","website_url":"https://themarketeergroup.com/","image_url":"https://d3t3ozftmdmh3i.cloudfront.net/production/podcast_uploaded_nologo/36394342/36394342-1679414999651-8418e67061bd7.jpg","author":"The Digital Marketeer","episode_count":109,"summary":"Are you tired of sifting through the B.S. and noise to remain relevant while working full-time? What better way to quench your knowledge than by hearing about digital trends from industry leaders during your commute home or over a glass of wine? The Digital Marketeer got you, so you can do less to learn more. Stefanie and her guests share compelling stories to grip and educate advertising and publisher professionals on industry topics and trends in a fun, light hearted way.","last_synced_at":"2026-07-29T02:20:15.546651+00:00","page_url":"https://stenobird.com/podcast/the-digital-marketeer-6613589"},"episode":{"title":"Episode 92: Inside the Black Box with Shi Shi","slug":"episode-92-inside-the-black-box-with-shi-shi","published_at":"2026-03-24T12:08:36+00:00","page_url":"https://stenobird.com/podcast/the-digital-marketeer-6613589/episode-92-inside-the-black-box-with-shi-shi","show_page_url":"https://stenobird.com/podcast/the-digital-marketeer-6613589","url":"https://podcasters.spotify.com/pod/show/stefanie-beach/episodes/Episode-92-Inside-the-Black-Box-with-Shi-Shi-e3gt7ji","audio_url":"https://anchor.fm/s/d985f258/podcast/play/117398578/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-2-24%2F420662135-44100-2-8d5c8447c0c35.mp3","summary":"Episode 92: Inside the Black Box with Shi Shi Part of our "Badass Women in Media" series brought to you by our amazing sponsor Equativ. Shi Shi, Head of Data Science & ML at Equativ, debunks the myth that AI manipulates consumers; it's actually filtering out irrelevant ads. She breaks down data science vs. machine learning, explains why AI doesn’t have to be a black box, and highlights a startling stat: by 2028, 12% of U.S. energy may power AI. She also discusses fixing ad redundancy, her leap from corporate to startup life, and why owning your expertise matters, especially in unequal environments. About Shi Shi: Shi Shi is the Head of Data Science & Machine Learning Engineering at Equativ, where she leads the development and application of advanced data science and AI-driven solutions that power smarter, more inclusive programmatic advertising. With a background in statistics, data science, and leadership, she champions culturally intelligent, privacy-first AI—bringing human context and ethical insight to the forefront of machine learning systems. This episode has been brought to you by Equativ. Equativ is a global, end-to-end media platform empowering advertisers and publishers to achieve real outcomes by uniting premium inventory, dynamic creative formats, and engaged audiences with advanced curation and AI-powered ad tech across all channels. Purpose-built for the attention economy, Equativ delivers quality, engagement, and performance while prioritizing respectful, user-centric ad experiences. With a team of over 750 professionals across 19 countries, Equativ combines global scale with deep local expertise. Learn more at Equativ.com. Website: https://www.equativ.com/ LinkedIn: https://www.linkedin.com/company/equativ/ Instagram: https://www.insta…","meta_description":"Episode 92: Inside the Black Box with Shi Shi Part of our \"Badass Women in Media\" series brought to you by our amazing sponsor Equativ. Shi Shi,…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1816,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-digital-marketeer-6613589/episodes/episode-92-inside-the-black-box-with-shi-shi/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-digital-marketeer-6613589/episode-92-inside-the-black-box-with-shi-shi.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}