{"podcast":{"title":"The Digital Marketeer","slug":"the-digital-marketeer-6613589","podcast_index_feed_id":6613589,"rss_url":"https://anchor.fm/s/d985f258/podcast/rss","website_url":"https://themarketeergroup.com/","image_url":"https://d3t3ozftmdmh3i.cloudfront.net/production/podcast_uploaded_nologo/36394342/36394342-1679414999651-8418e67061bd7.jpg","author":"The Digital Marketeer","episode_count":109,"summary":"Are you tired of sifting through the B.S. and noise to remain relevant while working full-time? What better way to quench your knowledge than by hearing about digital trends from industry leaders during your commute home or over a glass of wine? The Digital Marketeer got you, so you can do less to learn more. Stefanie and her guests share compelling stories to grip and educate advertising and publisher professionals on industry topics and trends in a fun, light hearted way.","last_synced_at":"2026-07-29T02:20:15.546651+00:00","page_url":"https://stenobird.com/podcast/the-digital-marketeer-6613589"},"episode":{"title":"Episode 91: Stories That Make Sense with Rhonda Hiatt","slug":"episode-91-stories-that-make-sense-with-rhonda-hiatt","published_at":"2026-03-18T04:24:01+00:00","page_url":"https://stenobird.com/podcast/the-digital-marketeer-6613589/episode-91-stories-that-make-sense-with-rhonda-hiatt","show_page_url":"https://stenobird.com/podcast/the-digital-marketeer-6613589","url":"https://podcasters.spotify.com/pod/show/stefanie-beach/episodes/Episode-91-Stories-That-Make-Sense-with-Rhonda-Hiatt-e3gj2dq","audio_url":"https://anchor.fm/s/d985f258/podcast/play/117065594/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-2-18%2F420251901-44100-2-40ea876581272.mp3","summary":"Part of our "Badass Women in Media" series brought to you by our amazing sponsor Equativ. Rhonda Hiatt (Global CEO of M+C Saatchi Consulting) reveals why chasing trends is killing brands and how "Cultural Power" wins instead. She breaks down how to spot fads versus real cultural shifts, why not every brand needs a social purpose, and how to authentically connect with invisible demographics like the powerful 50+ female audience using the Cultural Power Index. Stop chasing trends that backfire—this is your framework for staying relevant without abandoning your core identity. About Rhonda Hiatt: Rhonda Hiatt is an executive leader with 20+ years of global consulting experience. As the Global CEO of M+C Saatchi Consulting, Rhonda leads the strategic direction, operational management and client partnerships that drive commercial impact. Rhonda has a deep expertise that continues to grow the network’s brand experience, retail innovation officer, especially delivering growth strategies for clients including McDonald’s, Applebee’s, Toyota, Lexus, Nike, Fruit of the Loom, Ashley Furniture, Google, and more. Prior to M+C Saatchi, Rhonda was Executive Director, Brand Strategy; Analytics at Interbrand, where she focused on retail and CPG clients. Rhonda has been recognized in Design Retail’s 40 Under 40 for her contributions to the retail industry and has been honored as one of Consulting Magazine’s Top Consultants for Excellence in Client Services. She is a member of Chief, a private network focused on connecting and supporting women executive leaders. Rhonda is also a member of PTTOW!, an invite-only community for today’s most creative and inspiring CEOs, CMOs, and icons from 70 major industries, which are shaping our culture. About M+C Saatchi Consulting: M+…","meta_description":"Part of our \"Badass Women in Media\" series brought to you by our amazing sponsor Equativ. Rhonda Hiatt (Global CEO of M+C Saatchi Consulting) re…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2768,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-digital-marketeer-6613589/episodes/episode-91-stories-that-make-sense-with-rhonda-hiatt/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-digital-marketeer-6613589/episode-91-stories-that-make-sense-with-rhonda-hiatt.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}