{"podcast":{"title":"The Digital Marketeer","slug":"the-digital-marketeer-6613589","podcast_index_feed_id":6613589,"rss_url":"https://anchor.fm/s/d985f258/podcast/rss","website_url":"https://themarketeergroup.com/","image_url":"https://d3t3ozftmdmh3i.cloudfront.net/production/podcast_uploaded_nologo/36394342/36394342-1679414999651-8418e67061bd7.jpg","author":"The Digital Marketeer","episode_count":109,"summary":"Are you tired of sifting through the B.S. and noise to remain relevant while working full-time? What better way to quench your knowledge than by hearing about digital trends from industry leaders during your commute home or over a glass of wine? The Digital Marketeer got you, so you can do less to learn more. Stefanie and her guests share compelling stories to grip and educate advertising and publisher professionals on industry topics and trends in a fun, light hearted way.","last_synced_at":"2026-07-29T02:20:15.546651+00:00","page_url":"https://stenobird.com/podcast/the-digital-marketeer-6613589"},"episode":{"title":"Episode 107: From Corner Office to Med Spa with Liz Smith","slug":"episode-107-from-corner-office-to-med-spa-with-liz-smith","published_at":"2026-07-15T20:58:57+00:00","page_url":"https://stenobird.com/podcast/the-digital-marketeer-6613589/episode-107-from-corner-office-to-med-spa-with-liz-smith","show_page_url":"https://stenobird.com/podcast/the-digital-marketeer-6613589","url":"https://podcasters.spotify.com/pod/show/stefanie-beach/episodes/Episode-107-From-Corner-Office-to-Med-Spa-with-Liz-Smith-e3m4lj7","audio_url":"https://anchor.fm/s/d985f258/podcast/play/122885159/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-6-15%2F428032167-44100-2-abe3deb15dd89.mp3","summary":"In this episode of "The Digital Marketeer," host Stephanie Beach interviews Liz Smith, the Co-Founder and CEO of the Raleigh-based luxury med spa ILŪMRA Skin. Smith discusses her transition from pharmaceutical marketing to entrepreneurship, highlighting the challenges of launching a brick-and-mortar business such as self-funding through loans and utilizing grassroots "guerrilla" marketing. About Liz Smith: Liz Smith is a co-founder and CEO of ILUMRA Skin, a modern medical-wellness practice in Raleigh, NC, and a fifteen-year veteran of the medical aesthetics industry. Her career spans executive leadership roles across prominent aesthetics and beauty companies, where she led sales strategy, marketing innovation, and global GTM launches of science-backed treatments and products. Her career is driven by deep commitment to innovation, education, and advancing science-backed solutions into skin health. About ILŪMRA Skin: ILŪMRA Skin is the convergence of that experience and a personal conviction that the future of skin health isn’t about changing how you look, but restoring how your skin functions, heals, and thrives. ILŪMRA Skin is about combining functional medicine with aesthetic medicine supporting long-term skin health in a natural, safe, and approachable way. Discover more at ilumraskin.com .","meta_description":"In this episode of \"The Digital Marketeer,\" host Stephanie Beach interviews Liz Smith, the Co-Founder and CEO of the Raleigh-based luxury med sp…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3360,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-digital-marketeer-6613589/episodes/episode-107-from-corner-office-to-med-spa-with-liz-smith/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-digital-marketeer-6613589/episode-107-from-corner-office-to-med-spa-with-liz-smith.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}