{"podcast":{"title":"The Digital Marketeer","slug":"the-digital-marketeer-6613589","podcast_index_feed_id":6613589,"rss_url":"https://anchor.fm/s/d985f258/podcast/rss","website_url":"https://themarketeergroup.com/","image_url":"https://d3t3ozftmdmh3i.cloudfront.net/production/podcast_uploaded_nologo/36394342/36394342-1679414999651-8418e67061bd7.jpg","author":"The Digital Marketeer","episode_count":109,"summary":"Are you tired of sifting through the B.S. and noise to remain relevant while working full-time? What better way to quench your knowledge than by hearing about digital trends from industry leaders during your commute home or over a glass of wine? The Digital Marketeer got you, so you can do less to learn more. Stefanie and her guests share compelling stories to grip and educate advertising and publisher professionals on industry topics and trends in a fun, light hearted way.","last_synced_at":"2026-07-29T02:20:15.546651+00:00","page_url":"https://stenobird.com/podcast/the-digital-marketeer-6613589"},"episode":{"title":"Episode 106: Play to Win with Alli Guglielmino","slug":"episode-106-play-to-win-with-alli-guglielmino","published_at":"2026-07-07T12:32:29+00:00","page_url":"https://stenobird.com/podcast/the-digital-marketeer-6613589/episode-106-play-to-win-with-alli-guglielmino","show_page_url":"https://stenobird.com/podcast/the-digital-marketeer-6613589","url":"https://podcasters.spotify.com/pod/show/stefanie-beach/episodes/Episode-106-Play-to-Win-with-Alli-Guglielmino-e3lobm7","audio_url":"https://anchor.fm/s/d985f258/podcast/play/122481799/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-6-7%2F427489620-44100-2-cc49e227dc42d.mp3","summary":"As we explore how brands can move beyond traditional digital ads to build authentic, long-term relationships with Gen Z and Gen Alpha audiences are built through immersive gaming platforms. In this discussion between Stefanie Beach and Alli Guglielmino (SVP Growth & Marketing, Gamefam), it is highlighted that these demographics spend significant time in virtual worlds, making authentic integration into gameplay a critical component of the modern marketing mix. About Alli Guglielmino: Alli Guglielmino is the Senior Vice President of Growth and Marketing at Gamefam. Since joining the company in 2022, she has orchestrated major partnerships with global entities such as the NFL, Netflix, Mattel, Paramount, and Warner Music Group. Gulamino oversees three core areas: managing strategic brand partnerships, executing influencer activations for campaign amplification, and building organic communities around games on social platforms like TikTok and Discord. Her key milestones include producing three of the five most popular Roblox concerts ever and managing a first-of-its-kind Netflix premiere within a Roblox game. About Gamefam: Gamefam is an immersive gaming and media company that focuses on creating high-impact experiences on platforms like Roblox and Fortnite. The company specializes in infusing brands into existing games in a way that feels natural to the core gameplay rather than forcing a disruptive commercial experience. A notable 2025 back-to-school campaign for Old Navy delivered 48 million gameplay sessions over six weeks, becoming the number two retail brand program on the Roblox platform. Additionally, Gamefam utilizes "RoMonitor," an analytics platform for Roblox, and operates a Creator Fund to help independent developers navigate professional brand…","meta_description":"As we explore how brands can move beyond traditional digital ads to build authentic, long-term relationships with Gen Z and Gen Alpha audiences are built…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2407,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-digital-marketeer-6613589/episodes/episode-106-play-to-win-with-alli-guglielmino/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-digital-marketeer-6613589/episode-106-play-to-win-with-alli-guglielmino.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}