{"podcast":{"title":"The Digital Marketeer","slug":"the-digital-marketeer-6613589","podcast_index_feed_id":6613589,"rss_url":"https://anchor.fm/s/d985f258/podcast/rss","website_url":"https://themarketeergroup.com/","image_url":"https://d3t3ozftmdmh3i.cloudfront.net/production/podcast_uploaded_nologo/36394342/36394342-1679414999651-8418e67061bd7.jpg","author":"The Digital Marketeer","episode_count":109,"summary":"Are you tired of sifting through the B.S. and noise to remain relevant while working full-time? What better way to quench your knowledge than by hearing about digital trends from industry leaders during your commute home or over a glass of wine? The Digital Marketeer got you, so you can do less to learn more. Stefanie and her guests share compelling stories to grip and educate advertising and publisher professionals on industry topics and trends in a fun, light hearted way.","last_synced_at":"2026-07-29T02:20:15.546651+00:00","page_url":"https://stenobird.com/podcast/the-digital-marketeer-6613589"},"episode":{"title":"Episode 104: Identity Crisis with Jonah Travis","slug":"episode-104-identity-crisis-with-jonah-travis","published_at":"2026-06-16T15:09:30+00:00","page_url":"https://stenobird.com/podcast/the-digital-marketeer-6613589/episode-104-identity-crisis-with-jonah-travis","show_page_url":"https://stenobird.com/podcast/the-digital-marketeer-6613589","url":"https://podcasters.spotify.com/pod/show/stefanie-beach/episodes/Episode-104-Identity-Crisis-with-Jonah-Travis-e3ks7rh","audio_url":"https://anchor.fm/s/d985f258/podcast/play/121560369/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-5-16%2F426252951-44100-2-5f7969216d0bb.mp3","summary":"We hear from Jonah Travis, Senior Director of Demand Partnership at Intent IQ, and his thoughts about identity resolution and cross-device tracking in a cookieless digital landscape. Key themes include bridging tracking gaps between devices like CTV and mobile, and eliminating "black space" in data where 40% of traffic lacks identifiable markers. The discussion also addresses using on-page signals to distinguish high-value human consumers from AI-driven bot traffic to ensure ad quality. About Jonah Travis: Jonah Travis, Senior Director of Demand Partnerships, joined the team to solve industry-wide challenges like tracking on iPhones and cross-platform attribution. He has a background in programmatic, native, and search advertising from roles at companies such as FixU, AdMarketplace, and AdTheorent. Personally, he is a former college basketball player whose first job was delivering phone books in Minneapolis. About Intent IQ: Intent IQ is an identity solution pioneer with over 150 granted patents focused on connecting brands with audiences without using cookies. The company claims a 90% to 97% accuracy rate in cross-device identification by constantly validating probabilistic signals against a verified household graph. Originally publisher-focused, they are expanding into the demand side to provide advertisers with more informed, cross-platform solutions. Discover more at intentiq.com","meta_description":"We hear from Jonah Travis, Senior Director of Demand Partnership at Intent IQ, and his thoughts about identity resolution and cross-device tracking in a c…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2737,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-digital-marketeer-6613589/episodes/episode-104-identity-crisis-with-jonah-travis/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-digital-marketeer-6613589/episode-104-identity-crisis-with-jonah-travis.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}