{"podcast":{"title":"The Diary of a CFO","slug":"the-diary-of-a-cfo-7023798","podcast_index_feed_id":7023798,"rss_url":"https://media.rss.com/the-diary-of-a-cfo/feed.xml","website_url":"https://thediaryofacfo.com/","image_url":"https://media.rss.com/the-diary-of-a-cfo/20250904_120906_0bf247ed95afa72db8972f4888894be0.png","author":"Wassia Kamon, CPA, CMA, MBA","episode_count":65,"summary":"If you're currently a CFO or on the path to become one, this podcast is for you. The Diary of a CFO takes you behind the scenes of modern finance leadership through honest conversations about how real finance leaders build their careers, make tough decisions, and carry the weight of the CFO role. Hosted by award-winning CFO Wassia Kamon, each episode covers what it actually takes to lead finance teams, work with CEOs and boards, navigate capital decisions, and grow without burning out. To suggest topics, email ask@thediaryofacfo.com . To become a guest or sponsor, visit thediaryofacfo.com .","last_synced_at":"2026-06-26T00:17:25.199784+00:00","page_url":"https://stenobird.com/podcast/the-diary-of-a-cfo-7023798"},"episode":{"title":"Former Starbucks IR SVP: How a Homeless Teenager Ended Up Managing $130 Billion Market Cap on Wall Street","slug":"former-starbucks-ir-svp-how-a-homeless-teenager-ended-up-managing-130-billion-market-cap-on-wall-street","published_at":"2026-05-21T11:59:35+00:00","page_url":"https://stenobird.com/podcast/the-diary-of-a-cfo-7023798/former-starbucks-ir-svp-how-a-homeless-teenager-ended-up-managing-130-billion-market-cap-on-wall-street","show_page_url":"https://stenobird.com/podcast/the-diary-of-a-cfo-7023798","url":"https://rss.com/podcasts/the-diary-of-a-cfo/2845832","audio_url":"https://content.rss.com/episodes/318978/2845832/the-diary-of-a-cfo/2026_05_21_10_14_40_67f0715d-7f1a-49c4-a030-3ca869d4aae3.mp3","summary":"In this episode of The Diary of a CFO: Live in Atlanta, I sit down in person with Tiffany Willis. Tiffany is a global investor relations executive who recently served as Senior Vice President at Starbucks, where she managed nearly $130 billion in market capitalization. She is a Wharton graduate, an Adjunct Professor at Emory University's Goizueta Business School, a CPA, a Lean Six Sigma Black Belt, and a former Miss Black Georgia USA. Behind that bio is a story most people would never expect. Tiffany was pregnant at 14, dropped out of school in the 9th grade, and was homeless. She kept her baby's milk on a windowsill because she had no refrigerator. We talk about what carried her through that chapter and into boardrooms with Howard Schultz and Mellody Hobson. How she transitioned from public accounting into investor relations and why that shift required a completely different way of thinking. The art of storytelling as a finance leader and why most finance professionals struggle with it. Her swimming pool analogy for how to make numbers feel real to non-finance people. The WIFM framework she uses to get buy-in across every function. How being Miss Black Georgia USA gave her the communication foundation she uses in boardrooms today. And why she wrote her book Own Your Narrative to help leaders stop hiding from their story and start leading from it. Get Tiffany's book, Own Your Narrative: https://www.amazon.com/Own-Your-Narrative-Resilience-Restored/dp/1918077835/ref=tmm_pap_swatch_0","meta_description":"In this episode of The Diary of a CFO: Live in Atlanta, I sit down in person with Tiffany Willis. Tiffany is a global investor relations executive who rec…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2154,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-diary-of-a-cfo-7023798/episodes/former-starbucks-ir-svp-how-a-homeless-teenager-ended-up-managing-130-billion-market-cap-on-wall-street/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-diary-of-a-cfo-7023798/former-starbucks-ir-svp-how-a-homeless-teenager-ended-up-managing-130-billion-market-cap-on-wall-street.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}