{"podcast":{"title":"The Deconstruction Podcast","slug":"the-deconstruction-podcast-7098054","podcast_index_feed_id":7098054,"rss_url":"https://feeds.transistor.fm/brick-by-brick-construction-success-stories","website_url":"http://jobtable.com","image_url":"https://img.transistorcdn.com/1DdGzKKb0FAu_JFYTNAtUpX3ORNiGHLY7hmFVWTaPqI/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8wY2E2/YmRlMWQzYWU5MWZk/YjNiMTc0MjcyNDYz/YTg0My5wbmc.jpg","author":"Jobtable","episode_count":71,"summary":"Construction isn’t just about building—it’s about breaking things down to make them better. The Deconstruction Podcast dives deep into the untold stories, insider insights, and success strategies that shape the construction industry. Hosted by the founders of Jobtable, we tackle topics that matter most to contractors and entrepreneurs, sharing actionable advice and interviewing industry leaders who’ve paved the way to success. Whether you’re looking to grow your business, spark new ideas, or stay ahead in the game, this podcast is your ultimate tool for construction and entrepreneurship. Powered by Jobtable—the world's simplest construction software.","last_synced_at":"2026-06-12T04:21:01.910797+00:00","page_url":"https://stenobird.com/podcast/the-deconstruction-podcast-7098054"},"episode":{"title":"Gen Z Is Choosing Trades, Raising Prices, and Knowing Your Worth","slug":"gen-z-is-choosing-trades-raising-prices-and-knowing-your-worth","published_at":"2026-06-09T01:45:36+00:00","page_url":"https://stenobird.com/podcast/the-deconstruction-podcast-7098054/gen-z-is-choosing-trades-raising-prices-and-knowing-your-worth","show_page_url":"https://stenobird.com/podcast/the-deconstruction-podcast-7098054","url":"https://share.transistor.fm/s/b4639162","audio_url":"https://media.transistor.fm/b4639162/a2eb8669.mp3","summary":"Something is shifting in who's showing up to job sites. Gen Z is entering the trades faster than anyone expected, and the reasons go deeper than just a labor shortage stat. This episode gets into what's actually pulling younger people away from university and toward skilled trades, whether it's going to last, and what it means for trade business owners hiring right now. Kosta, Johny, and Charlie also get into the pricing conversation a lot of contractors avoid. With 67% of small business owners raising or planning to raise rates in 2026, the question isn't whether to raise your prices, it's how to do it without losing the clients you've worked to keep. They break down how to communicate a rate increase, how to identify the clients who aren't worth keeping anyway, and why competing on price is usually the wrong game. If you're running a trades company and you're still charging what you charged two or three years ago, this episode is worth your time. Jobtable helps contractors manage quotes, invoices, scheduling, and client communication in one place, keeping operations tight so you can focus on the work. 👉 Learn more at https://www.jobtable.com New episodes every week. Subscribe so you don't miss one. 00:00 – Intro & Jobtable shoutout 01:45 – Gen Z entering the trades: real shift or overstated stat? 05:10 – Why money (not just AI fear) is the real driver 09:30 – The stigma around trades is gone 14:00 – Smart people are building trade businesses, not just working in them 18:30 – How to tell clients you're raising rates 25:00 – Comparing apples to apples: why cheap bids cost more in the end 43:00 – Why contractors still get lowballed (and what to do about it) 51:00 – The professionalism gap and defending your price 58:30 – Banner question: No plan B's","meta_description":"Something is shifting in who's showing up to job sites. Gen Z is entering the trades faster than anyone expected, and the reasons go deeper than just a la…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3637,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-deconstruction-podcast-7098054/episodes/gen-z-is-choosing-trades-raising-prices-and-knowing-your-worth/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-deconstruction-podcast-7098054/gen-z-is-choosing-trades-raising-prices-and-knowing-your-worth.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}