{"podcast":{"title":"The Dave Gerhardt Show (from Exit Five)","slug":"the-dave-gerhardt-show-from-exit-five-4554232","podcast_index_feed_id":4554232,"rss_url":"https://feeds.transistor.fm/exit-five-podcast","website_url":"http://exitfive.com","image_url":"https://img.transistorcdn.com/gnMDlXDq9nsONvRGpGdK1FtW2T0AuMTtxYPJ5csMC7c/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8zMzlh/ODVjZDNmNjY4Mzli/MTFlNzMxZDI4ZmJm/Yzc1MC5wbmc.jpg","author":"Exit Five","episode_count":385,"summary":"Interviews with top marketers sharing tactical tips, strategies, and lessons learned to help you grow your business. Hosted by Dave Gerhardt, founder of Exit Five, former CMO, and author of Founder Brand. Learn more at exitfive.com","last_synced_at":"2026-07-20T10:19:27.960843+00:00","page_url":"https://stenobird.com/podcast/the-dave-gerhardt-show-from-exit-five-4554232"},"episode":{"title":"The Case for Influencer Marketing in B2B with Brianna Doe (Founder at Verbatim)","slug":"the-case-for-influencer-marketing-in-b2b-with-brianna-doe-founder-at-verbatim","published_at":"2026-06-18T05:00:00+00:00","page_url":"https://stenobird.com/podcast/the-dave-gerhardt-show-from-exit-five-4554232/the-case-for-influencer-marketing-in-b2b-with-brianna-doe-founder-at-verbatim","show_page_url":"https://stenobird.com/podcast/the-dave-gerhardt-show-from-exit-five-4554232","url":"https://share.transistor.fm/s/888dbdd8","audio_url":"https://pdst.fm/e/media.transistor.fm/888dbdd8/f802500b.mp3","summary":"Most B2B influencer programs fail for the same reason: no defined success metrics before the first post goes live. Brianna Doe, founder of influencer marketing agency Verbatim, breaks down how to actually build an influencer program that maps to pipeline — not just impressions. She covers her \"Creator Engine\" framework, how to tier creators by authority and reach, and why 90 days is the absolute minimum for a meaningful pilot. If you're trying to convince leadership this channel works, this is the playbook. Timestamps (00:00) - - Intro (01:00) - - Why influencer marketing is no longer optional in B2B (03:00) - - What most companies get wrong about influencer marketing (07:00) - - Lessons B2B can borrow from B2C influencer campaigns (08:00) - - The creator engine: how to actually structure an influencer program (13:00) - - How to choose the right creators for your goals (15:00) - - How to align your team on what success actually looks like (22:00) - - The 90-day influencer pilot framework (25:00) - - How to coach leadership on offers, ROI, and longer B2B sales cycles (34:00) - - How to discuss risk with clients before handing over creative control to influencers Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter Learn more about Exit Five's private marketing community: https://www.exitfive.com/ *** Brought to you by: Webflow - A website platform built for the agentic web, helping modern marketing teams build fully custom sites—no developer needed—that perform in AI search. Learn more at webflow.com/for/exitfive. Markup AI - A content quality platform that scans your content against brand voice, preferred terms, messaging standards, and AI-search readiness before it goes live, right inside Google Docs. Learn more at markup.ai. Optimiz…","meta_description":"Most B2B influencer programs fail for the same reason: no defined success metrics before the first post goes live. Brianna Doe, founder of influencer mark…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2471,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-dave-gerhardt-show-from-exit-five-4554232/episodes/the-case-for-influencer-marketing-in-b2b-with-brianna-doe-founder-at-verbatim/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-dave-gerhardt-show-from-exit-five-4554232/the-case-for-influencer-marketing-in-b2b-with-brianna-doe-founder-at-verbatim.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}