{"podcast":{"title":"The Dave Gerhardt Show (from Exit Five)","slug":"the-dave-gerhardt-show-from-exit-five-4554232","podcast_index_feed_id":4554232,"rss_url":"https://feeds.transistor.fm/exit-five-podcast","website_url":"http://exitfive.com","image_url":"https://img.transistorcdn.com/gnMDlXDq9nsONvRGpGdK1FtW2T0AuMTtxYPJ5csMC7c/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8zMzlh/ODVjZDNmNjY4Mzli/MTFlNzMxZDI4ZmJm/Yzc1MC5wbmc.jpg","author":"Exit Five","episode_count":385,"summary":"Interviews with top marketers sharing tactical tips, strategies, and lessons learned to help you grow your business. Hosted by Dave Gerhardt, founder of Exit Five, former CMO, and author of Founder Brand. Learn more at exitfive.com","last_synced_at":"2026-07-20T10:19:27.960843+00:00","page_url":"https://stenobird.com/podcast/the-dave-gerhardt-show-from-exit-five-4554232"},"episode":{"title":"Inside Ramp's Marketing: Creative Bets, Measurement, and AI Agents (with Drew Pinta)","slug":"inside-ramp-s-marketing-creative-bets-measurement-and-ai-agents-with-drew-pinta","published_at":"2026-04-13T08:00:00+00:00","page_url":"https://stenobird.com/podcast/the-dave-gerhardt-show-from-exit-five-4554232/inside-ramp-s-marketing-creative-bets-measurement-and-ai-agents-with-drew-pinta","show_page_url":"https://stenobird.com/podcast/the-dave-gerhardt-show-from-exit-five-4554232","url":"https://share.transistor.fm/s/1677f657","audio_url":"https://pdst.fm/e/media.transistor.fm/1677f657/82f6994e.mp3","summary":"#346 | Dave sits down with Drew Pinta , Director of Growth Data at Ramp, to talk about what it actually looks like to measure marketing when the hardest things to measure are often the ones working hardest. Drew breaks down how Ramp uses incrementality testing and event studies to put real numbers on brand stunts, how they split budget 70/30 between proven channels and experimental bets, and how scanning thousands of Gong calls with AI surfaced attribution insights that contradicted every model they had. He also makes the bull case for why marketers might be better positioned than engineers in the age of AI, and doesn't shy away from the bear case either. Timestamps (00:00) - - Intro (04:59) - - Drew's background: from the Fed to growth data (07:49) - - Drew's role as a data partner to marketing (10:25) - - How Ramp's funnel works (12:08) - - Using AI to scan Gong calls and finding attribution was wrong (16:49) - - Why measurement should meet the marketing, not the other way around (28:24) - - The 70/30 budget split (29:24) - - Ramp's channel maturity framework (37:03) - - The marketing leader as pilot, data team as instruments (40:18) - - The bull case: why marketers are better positioned than engineers in the age of AI (44:03) - - The bear case (49:03) - - Real AI workflows Ramp's marketing team has built (53:57) - - How Ramp enabled the team on AI (56:28) - - Guardrails for AI agents Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter Learn more about Exit Five's private marketing community: https://www.exitfive.com/ *** Brought to you by: Optimizely - A no-code AI platform where autonomous agents execute marketing work across webpages, email, SEO, and campaigns. Learn how to deploy agents on your marketing team at Agents in the M…","meta_description":"#346 | Dave sits down with Drew Pinta , Director of Growth Data at Ramp, to talk about what it actually looks like to measure marketing when the hardest t…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3753,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-dave-gerhardt-show-from-exit-five-4554232/episodes/inside-ramp-s-marketing-creative-bets-measurement-and-ai-agents-with-drew-pinta/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-dave-gerhardt-show-from-exit-five-4554232/inside-ramp-s-marketing-creative-bets-measurement-and-ai-agents-with-drew-pinta.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}