{"podcast":{"title":"The Dave Gerhardt Show (from Exit Five)","slug":"the-dave-gerhardt-show-from-exit-five-4554232","podcast_index_feed_id":4554232,"rss_url":"https://feeds.transistor.fm/exit-five-podcast","website_url":"http://exitfive.com","image_url":"https://img.transistorcdn.com/gnMDlXDq9nsONvRGpGdK1FtW2T0AuMTtxYPJ5csMC7c/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8zMzlh/ODVjZDNmNjY4Mzli/MTFlNzMxZDI4ZmJm/Yzc1MC5wbmc.jpg","author":"Exit Five","episode_count":385,"summary":"Interviews with top marketers sharing tactical tips, strategies, and lessons learned to help you grow your business. Hosted by Dave Gerhardt, founder of Exit Five, former CMO, and author of Founder Brand. Learn more at exitfive.com","last_synced_at":"2026-07-20T10:19:27.960843+00:00","page_url":"https://stenobird.com/podcast/the-dave-gerhardt-show-from-exit-five-4554232"},"episode":{"title":"How to Navigate a Rebrand with Clare Schmitt","slug":"how-to-navigate-a-rebrand-with-clare-schmitt","published_at":"2026-02-26T09:00:00+00:00","page_url":"https://stenobird.com/podcast/the-dave-gerhardt-show-from-exit-five-4554232/how-to-navigate-a-rebrand-with-clare-schmitt","show_page_url":"https://stenobird.com/podcast/the-dave-gerhardt-show-from-exit-five-4554232","url":"https://share.transistor.fm/s/34de0855","audio_url":"https://pdst.fm/e/media.transistor.fm/34de0855/8d23477e.mp3","summary":"#333 | Dave is joined by Clare Schmitt , a seasoned marketing leader and a member of our CMO community, to walk through what it actually takes to lead a rebrand at a mid-market B2B company. Clare shares how she partnered with her CEO to drive a full rebrand, from hiring a naming agency and running an RFP, to managing a small decision-making council, rolling out the new brand across every department, and measuring success post-launch. If you're a marketing leader thinking about a rebrand, this episode is a practical, top to bottom playbook from someone who just did it. Timestamps (00:00) - Why rebrands come up and what this episode covers (03:55) - Clare's role at Piedmont Global and how the rebrand got started (06:10) - Should you hire a naming agency? What it costs and what they actually do (09:38) - Running an RFP and why they chose Focus Lab (10:24) - Why the CEO has to own the rebrand go-to-market (12:00) - Keeping the decision-making council small and who was in it (18:45) - How to get CEO buy-in: framing a rebrand as infrastructure, not a marketing initiative (21:22) - Timeline: how long a rebrand actually takes ($50M+ companies) (23:04) - The rollout: project management, execution, and building the website internally (25:01) - Measurement, post-launch QA, and tracking whether your narrative is sticking Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter Learn more about Exit Five's private marketing community: https://www.exitfive.com/ *** Brought to you by: Knak - A no-code, campaign creation platform that lets you go from idea to on-brand email and landing pages in minutes, using AI where it actually matters. Learn more at knak.com/exitfive , or check out the MCP server by clicking this link. Vector - A contact-level ads pla…","meta_description":"#333 | Dave is joined by Clare Schmitt , a seasoned marketing leader and a member of our CMO community, to walk through what it actually takes to lead a r…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1876,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-dave-gerhardt-show-from-exit-five-4554232/episodes/how-to-navigate-a-rebrand-with-clare-schmitt/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-dave-gerhardt-show-from-exit-five-4554232/how-to-navigate-a-rebrand-with-clare-schmitt.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}