{"podcast":{"title":"The Crop It Like It's Hot Podcast","slug":"the-crop-it-like-it-s-hot-podcast-6473615","podcast_index_feed_id":6473615,"rss_url":"https://rss.buzzsprout.com/2221265.rss","website_url":"https://fast.wistia.com/embed/channel/hrrddk3akk","image_url":"https://storage.buzzsprout.com/dje94zehcw09v1q5gf95qlnxpprx?.jpg","author":"Farmers Guardian Arable","episode_count":53,"summary":"Our Crop It Like It’s Hot podcast gives growers access to the most recent developments and opinions from industry experts and farmers across the UK. Hosted by Farmers Guardian's Arable Technical Specialist, Ash Ellwood. Whether you’re thinking of trying a new system, interested in keeping up with the latest in crop protection and variety selection, or curious about secondary income opportunities, Crop It Like It's Hot has you covered. Powered by Farmers Guardian","last_synced_at":null,"page_url":"https://stenobird.com/podcast/the-crop-it-like-it-s-hot-podcast-6473615"},"episode":{"title":"How plant breeders bring new wheat varieties to market","slug":"how-plant-breeders-bring-new-wheat-varieties-to-market","published_at":"2025-07-25T05:00:00+00:00","page_url":"https://stenobird.com/podcast/the-crop-it-like-it-s-hot-podcast-6473615/how-plant-breeders-bring-new-wheat-varieties-to-market","show_page_url":"https://stenobird.com/podcast/the-crop-it-like-it-s-hot-podcast-6473615","url":"https://www.buzzsprout.com/2221265/episodes/17557192-how-plant-breeders-bring-new-wheat-varieties-to-market.mp3","audio_url":"https://www.buzzsprout.com/2221265/episodes/17557192-how-plant-breeders-bring-new-wheat-varieties-to-market.mp3","summary":"This episode delves into the complexities of plant breeding as we visit DSV's breeding centre in Oxfordshire and discuss how a new variety is bred and the steps required to bring it to market. Join Ash Ellwood as she takes a tour of the facility while chatting with DSV's wheat breeder, Dr Matthew Kerton. Also, our brand-new addition to the podcast features five growers from around the country sharing their favourite meals to have in the field during harvest time, ranging from pheasant to praw...","meta_description":"This episode delves into the complexities of plant breeding as we visit DSV's breeding centre in Oxfordshire and discuss how a new variety is bred and the…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2241,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-crop-it-like-it-s-hot-podcast-6473615/episodes/how-plant-breeders-bring-new-wheat-varieties-to-market/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-crop-it-like-it-s-hot-podcast-6473615/how-plant-breeders-bring-new-wheat-varieties-to-market.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}