{"podcast":{"title":"The Coaching Edge: A Business Building Podcast","slug":"the-coaching-edge-a-business-building-podcast-6603400","podcast_index_feed_id":6603400,"rss_url":"https://app.kajabi.com/podcasts/2147512635/feed","website_url":"https://www.wendymccallum.com/podcasts/the-coaching-edge-a-business-building-podcast","image_url":"https://kajabi-storefronts-production.kajabi-cdn.com/kajabi-storefronts-production/file-uploads/site/120418/podcasts/d836b12-572e-c800-44a2-07783881fd7_Podcast_Cover_3_3_.jpg","author":"Wendy McCallum","episode_count":96,"summary":"On The Coaching Edge: A Business Building Podcast, host Wendy McCallum provides coaches with bite-sized tips to help them build an aligned, profitable, and sustainable coaching business. Real coaches with real business challenges are featured and practical strategies and tools for success are shared. It's not about making a million dollars overnight. It's about creating a resonant and fulfilling coaching business that keeps you out of burnout and thrilled about going to work every day. Realistic and packed with actionable advice, this podcast is perfect for coaches serious about building the business of their dreams.","last_synced_at":"2026-07-06T08:17:25.094002+00:00","page_url":"https://stenobird.com/podcast/the-coaching-edge-a-business-building-podcast-6603400"},"episode":{"title":"Ep 91 How To Network as a Coach (Even If You Hate Networking)","slug":"ep-91-how-to-network-as-a-coach-even-if-you-hate-networking","published_at":"2026-06-08T03:01:00+00:00","page_url":"https://stenobird.com/podcast/the-coaching-edge-a-business-building-podcast-6603400/ep-91-how-to-network-as-a-coach-even-if-you-hate-networking","show_page_url":"https://stenobird.com/podcast/the-coaching-edge-a-business-building-podcast-6603400","url":"https://www.wendymccallum.com/podcasts/the-coaching-edge-a-business-building-podcast/episodes/2149202729","audio_url":"https://app.kajabi.com/podcasts/medias/2149202729.mp3","summary":"You're at a conference, a local business event, or maybe just a friend's dinner party. Someone asks what you do. And suddenly your brain goes blank. You mumble something about coaching, they nod politely, and the conversation moves on. Sound familiar? Networking has a terrible reputation — and honestly, most of us are doing it wrong. We either avoid it entirely or show up with an energy that feels transactional and forced. But here's the thing: relationships are how most coaching businesses grow. Not ads. Not algorithms. People. This episode is part two of our five-part series, \"The Conversations That Build Coaching Businesses.\" We're talking about what to say — and how to show up — when you meet someone who could become a client, a referral source, or a collaborator. Whether you're an introvert who dreads small talk or you just don't know what to say when someone asks what you do, this episode will help you approach networking in a way that feels genuine, not gross. In this episode, I cover: Why networking feels so uncomfortable for most coaches (and how to reframe it) The mindset shift from transactional to relational networking What to say when someone asks \"What do you do?\" — a simple formula that works The art of being interested, not just interesting How to talk about your work in a way that opens doors (and makes you easy to refer) Networking strategies for introverts and people who find this draining Online networking: building relationships through DMs, comments, and communities What to do after you meet someone — the follow-up that actually builds relationships How to spot potential referral partners and collaborators (and what to say to them) Coming up in this series: Episode 92: The \"Not Right Now\" Conversation Episode 93: The Price Conversation Episode 94:…","meta_description":"You're at a conference, a local business event, or maybe just a friend's dinner party. Someone asks what you do. And suddenly your brain goes blank. You m…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2078,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-coaching-edge-a-business-building-podcast-6603400/episodes/ep-91-how-to-network-as-a-coach-even-if-you-hate-networking/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-coaching-edge-a-business-building-podcast-6603400/ep-91-how-to-network-as-a-coach-even-if-you-hate-networking.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}