{"podcast":{"title":"The Coaching Edge: A Business Building Podcast","slug":"the-coaching-edge-a-business-building-podcast-6603400","podcast_index_feed_id":6603400,"rss_url":"https://app.kajabi.com/podcasts/2147512635/feed","website_url":"https://www.wendymccallum.com/podcasts/the-coaching-edge-a-business-building-podcast","image_url":"https://kajabi-storefronts-production.kajabi-cdn.com/kajabi-storefronts-production/file-uploads/site/120418/podcasts/d836b12-572e-c800-44a2-07783881fd7_Podcast_Cover_3_3_.jpg","author":"Wendy McCallum","episode_count":96,"summary":"On The Coaching Edge: A Business Building Podcast, host Wendy McCallum provides coaches with bite-sized tips to help them build an aligned, profitable, and sustainable coaching business. Real coaches with real business challenges are featured and practical strategies and tools for success are shared. It's not about making a million dollars overnight. It's about creating a resonant and fulfilling coaching business that keeps you out of burnout and thrilled about going to work every day. Realistic and packed with actionable advice, this podcast is perfect for coaches serious about building the business of their dreams.","last_synced_at":"2026-07-06T08:17:25.094002+00:00","page_url":"https://stenobird.com/podcast/the-coaching-edge-a-business-building-podcast-6603400"},"episode":{"title":"Ep 83: What to Offer Clients After 1:1 Coaching Ends","slug":"ep-83-what-to-offer-clients-after-1-1-coaching-ends","published_at":"2026-04-13T03:01:00+00:00","page_url":"https://stenobird.com/podcast/the-coaching-edge-a-business-building-podcast-6603400/ep-83-what-to-offer-clients-after-1-1-coaching-ends","show_page_url":"https://stenobird.com/podcast/the-coaching-edge-a-business-building-podcast-6603400","url":"https://www.wendymccallum.com/podcasts/the-coaching-edge-a-business-building-podcast/episodes/2149178990","audio_url":"https://app.kajabi.com/podcasts/medias/2149178990.mp3","summary":"Most coaches spend the majority of their time trying to grow the front of their business. More visibility. More leads. More discovery calls. But there’s an entire quadrant of your business that’s often ignored — and it’s one of the most profitable, stable, and aligned places you can grow. In this episode, I’m breaking down what I call the “West” quadrant of your Business Compass — the part of your coaching business focused on retention, alumni, backend offers, and long-term client relationships. Because here’s the truth: Your easiest sales are rarely to strangers. They’re to people who already love working with you. If you’ve ever had a client finish one-on-one coaching and think, “I don’t want this to end…” — this episode is for you. In This Episode, We Cover: How to know when you’re ready to create continuing support offers Why backend revenue is the most overlooked growth strategy for coaches The difference between expansive 1:1 offers and alumni memberships When (and when not) to create a backend group program How to pre-sell and seed interest before building something new Micro backend offers that are easy to sell and easy to deliver Why retreats are often best sold to alumni How backend offers reduce marketing pressure and increase stability The Types of Backend Offers We Explore: ✔️ Phase Two or expansive one-on-one coaching ✔️ Ongoing bespoke or retainer-style coaching ✔️ Invitation-only alumni memberships ✔️ Hybrid groups (alumni + warm audience) ✔️ Tune-up packages or maintenance memberships ✔️ Annual refresher intensives ✔️ Topic-specific workshops ✔️ Retreats (virtual or in-person) And we talk about how to build these strategically — not reactively. Because creating backend offers isn’t about throwing spaghetti at the wall. It’s about designing an ecosystem…","meta_description":"Most coaches spend the majority of their time trying to grow the front of their business. More visibility. More leads. More discovery calls. But there’s a…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2787,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-coaching-edge-a-business-building-podcast-6603400/episodes/ep-83-what-to-offer-clients-after-1-1-coaching-ends/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-coaching-edge-a-business-building-podcast-6603400/ep-83-what-to-offer-clients-after-1-1-coaching-ends.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}