{"podcast":{"title":"The Coaching Edge: A Business Building Podcast","slug":"the-coaching-edge-a-business-building-podcast-6603400","podcast_index_feed_id":6603400,"rss_url":"https://app.kajabi.com/podcasts/2147512635/feed","website_url":"https://www.wendymccallum.com/podcasts/the-coaching-edge-a-business-building-podcast","image_url":"https://kajabi-storefronts-production.kajabi-cdn.com/kajabi-storefronts-production/file-uploads/site/120418/podcasts/d836b12-572e-c800-44a2-07783881fd7_Podcast_Cover_3_3_.jpg","author":"Wendy McCallum","episode_count":96,"summary":"On The Coaching Edge: A Business Building Podcast, host Wendy McCallum provides coaches with bite-sized tips to help them build an aligned, profitable, and sustainable coaching business. Real coaches with real business challenges are featured and practical strategies and tools for success are shared. It's not about making a million dollars overnight. It's about creating a resonant and fulfilling coaching business that keeps you out of burnout and thrilled about going to work every day. Realistic and packed with actionable advice, this podcast is perfect for coaches serious about building the business of their dreams.","last_synced_at":"2026-07-06T08:17:25.094002+00:00","page_url":"https://stenobird.com/podcast/the-coaching-edge-a-business-building-podcast-6603400"},"episode":{"title":"Ep 77 When Marketing Feels Gross-10 Things I Don’t Do in My Coaching Business (And Why)","slug":"ep-77-when-marketing-feels-gross-10-things-i-don-t-do-in-my-coaching-business-and-why","published_at":"2026-03-02T04:01:00+00:00","page_url":"https://stenobird.com/podcast/the-coaching-edge-a-business-building-podcast-6603400/ep-77-when-marketing-feels-gross-10-things-i-don-t-do-in-my-coaching-business-and-why","show_page_url":"https://stenobird.com/podcast/the-coaching-edge-a-business-building-podcast-6603400","url":"https://www.wendymccallum.com/podcasts/the-coaching-edge-a-business-building-podcast/episodes/2149165988","audio_url":"https://app.kajabi.com/podcasts/medias/2149165988.mp3","summary":"If marketing feels heavy, awkward, manipulative, or exhausting… it’s probably not because you’re bad at marketing. It’s probably because you’re trying to follow a strategy that doesn’t match your values. In this episode, I’m pulling back the curtain and sharing what values-based marketing actually looks like inside my own coaching business. I’m walking you through 10 things I don’t do — and why. This isn’t about being moral or superior. It’s about being congruent. Because when your marketing aligns with your personal and professional values, everything gets simpler. Decisions get cleaner. Boundaries get easier. And you stop resenting your own strategy. I share: Why I don’t coach in niches I haven’t personally lived Why I waited a full year post-separation before supporting women through divorce Why I don’t manufacture urgency or use pressure-based launch tactics Why I don’t overprice just because I can Why I ditched ManyChat (even though it worked) Why I don’t automate intimacy in my DMs Why I don’t chase every platform — and how I decide where to show up How I help clients leave platforms that feel ethically misaligned Why I don’t promise unrealistic timelines Why I intentionally keep my rooms small Why I refuse to shame people into change We also talk about something I see all the time with coaches right now: Feeling like you have to be on Instagram. Feeling trapped by the algorithm. Feeling uncomfortable with platform ownership and ethics. Feeling like marketing has become performative. You don’t owe any platform your presence. You don’t have to build your business the way someone else did. You get to choose based on what matters to you. In this episode, I’ll walk you through a simple 5-step Values Audit you can use to evaluate your own marketing and make one aligne…","meta_description":"If marketing feels heavy, awkward, manipulative, or exhausting… it’s probably not because you’re bad at marketing. It’s probably because you’re trying to…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2590,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-coaching-edge-a-business-building-podcast-6603400/episodes/ep-77-when-marketing-feels-gross-10-things-i-don-t-do-in-my-coaching-business-and-why/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-coaching-edge-a-business-building-podcast-6603400/ep-77-when-marketing-feels-gross-10-things-i-don-t-do-in-my-coaching-business-and-why.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}