{"podcast":{"title":"The Coaching Edge: A Business Building Podcast","slug":"the-coaching-edge-a-business-building-podcast-6603400","podcast_index_feed_id":6603400,"rss_url":"https://app.kajabi.com/podcasts/2147512635/feed","website_url":"https://www.wendymccallum.com/podcasts/the-coaching-edge-a-business-building-podcast","image_url":"https://kajabi-storefronts-production.kajabi-cdn.com/kajabi-storefronts-production/file-uploads/site/120418/podcasts/d836b12-572e-c800-44a2-07783881fd7_Podcast_Cover_3_3_.jpg","author":"Wendy McCallum","episode_count":96,"summary":"On The Coaching Edge: A Business Building Podcast, host Wendy McCallum provides coaches with bite-sized tips to help them build an aligned, profitable, and sustainable coaching business. Real coaches with real business challenges are featured and practical strategies and tools for success are shared. It's not about making a million dollars overnight. It's about creating a resonant and fulfilling coaching business that keeps you out of burnout and thrilled about going to work every day. Realistic and packed with actionable advice, this podcast is perfect for coaches serious about building the business of their dreams.","last_synced_at":"2026-07-06T08:17:25.094002+00:00","page_url":"https://stenobird.com/podcast/the-coaching-edge-a-business-building-podcast-6603400"},"episode":{"title":"Ep 72 What to Do When Nothing Is Selling (Without Spiraling or Scrapping Your Coaching Business)","slug":"ep-72-what-to-do-when-nothing-is-selling-without-spiraling-or-scrapping-your-coaching-business","published_at":"2026-01-26T04:01:00+00:00","page_url":"https://stenobird.com/podcast/the-coaching-edge-a-business-building-podcast-6603400/ep-72-what-to-do-when-nothing-is-selling-without-spiraling-or-scrapping-your-coaching-business","show_page_url":"https://stenobird.com/podcast/the-coaching-edge-a-business-building-podcast-6603400","url":"https://www.wendymccallum.com/podcasts/the-coaching-edge-a-business-building-podcast/episodes/2149133315","audio_url":"https://app.kajabi.com/podcasts/medias/2149133315.mp3","summary":"Let’s talk about that moment every coach hits at some point — when nothing is selling. The launch flops. The offer lands with a thud. The inbox is quiet. And suddenly your brain starts telling some very convincing (and very dangerous) stories about what that means. In this episode of The Coaching Edge and the accompanying free Offer Diagnostic Worksheet ( download HERE ) , I walk you through what to do before you panic, deep-six your offer, or decide you’re “just not cut out for this” and call it quits. Because when nothing is selling, the problem is almost never that you’re a bad coach — and believing that can send you straight into a spiral that’s hard to climb out of. Instead, I share how I diagnose sales problems using my Business Compass model , how to identify what’s actually broken in your sales chain, and what to focus on first so you can get things moving again — calmly, strategically, and without burning your business down. In this episode, I cover: The most dangerous assumption coaches make when sales are slow — and why it’s almost never true Why “nothing is selling” is data, not a verdict on your ability as a coach The common (but misleading) fixes coaches jump to when they panic How to audit your business using the North, East, South, and West of the Business Compass How to tell whether you have a visibility problem, a trust problem, or an offer problem Why old-school conversations and direct outreach still work — especially when sales are slow What not to do when things feel quiet (even though it’s tempting) If you’ve been questioning yourself, your offer, or your entire business because sales feel slow right now, this episode will help you step out of emotion and back into clarity — and give you a grounded way forward. Resources: Your free  Offer Di…","meta_description":"Let’s talk about that moment every coach hits at some point — when nothing is selling. The launch flops. The offer lands with a thud. The inbox is quiet.…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2531,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-coaching-edge-a-business-building-podcast-6603400/episodes/ep-72-what-to-do-when-nothing-is-selling-without-spiraling-or-scrapping-your-coaching-business/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-coaching-edge-a-business-building-podcast-6603400/ep-72-what-to-do-when-nothing-is-selling-without-spiraling-or-scrapping-your-coaching-business.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}