{"podcast":{"title":"The Coaching Edge: A Business Building Podcast","slug":"the-coaching-edge-a-business-building-podcast-6603400","podcast_index_feed_id":6603400,"rss_url":"https://app.kajabi.com/podcasts/2147512635/feed","website_url":"https://www.wendymccallum.com/podcasts/the-coaching-edge-a-business-building-podcast","image_url":"https://kajabi-storefronts-production.kajabi-cdn.com/kajabi-storefronts-production/file-uploads/site/120418/podcasts/d836b12-572e-c800-44a2-07783881fd7_Podcast_Cover_3_3_.jpg","author":"Wendy McCallum","episode_count":96,"summary":"On The Coaching Edge: A Business Building Podcast, host Wendy McCallum provides coaches with bite-sized tips to help them build an aligned, profitable, and sustainable coaching business. Real coaches with real business challenges are featured and practical strategies and tools for success are shared. It's not about making a million dollars overnight. It's about creating a resonant and fulfilling coaching business that keeps you out of burnout and thrilled about going to work every day. Realistic and packed with actionable advice, this podcast is perfect for coaches serious about building the business of their dreams.","last_synced_at":"2026-07-06T08:17:25.094002+00:00","page_url":"https://stenobird.com/podcast/the-coaching-edge-a-business-building-podcast-6603400"},"episode":{"title":"Ep 71  2026 Goal Setting for Coaches-A New Framework that Actually Works (Without Burning Out)","slug":"ep-71-2026-goal-setting-for-coaches-a-new-framework-that-actually-works-without-burning-out","published_at":"2026-01-19T04:01:00+00:00","page_url":"https://stenobird.com/podcast/the-coaching-edge-a-business-building-podcast-6603400/ep-71-2026-goal-setting-for-coaches-a-new-framework-that-actually-works-without-burning-out","show_page_url":"https://stenobird.com/podcast/the-coaching-edge-a-business-building-podcast-6603400","url":"https://www.wendymccallum.com/podcasts/the-coaching-edge-a-business-building-podcast/episodes/2149133313","audio_url":"https://app.kajabi.com/podcasts/medias/2149133313.mp3","summary":"This week, I’m helping you rethink goal-setting for 2026 by introducing a different kind of goal — one that makes your business more flexible, sustainable, and profitable. Most coaches set behaviour-based goals: • post 3x/week • hit $10K/month • grow the list by 1,000 • convert 60% of discovery calls But here’s the truth: behaviour-based goals require perfection… and perfection is not a thing any of us are capable of maintaining. Instead, I want to teach you how to set feeling-based goals — goals that clarify how you want to feel in your business: confident, grounded, spacious, consistent, organized, aligned. These goals aren’t fluffy. They’re strategic. They are what actually move the needle in your business. When you feel more confident, you have more sales conversations. When you feel more grounded, your messaging becomes clearer. When you feel more organized, your systems improve — creating more capacity. When you feel more aligned, you show up consistently — which leads to more clients and more revenue. Feeling-based goals fuel the behaviours that drive results. In this episode, you’ll learn: The difference between behaviour-based and feeling-based goals Why traditional goal-setting fails most coaches How I use feeling-based goals to run my own business 10 concrete examples of business goals reframed for 2026 Why feeling-based goals still lead to MORE clients, MORE revenue, and BETTER content How to set your own 2026 goals using my simple reflection system If you want 2026 to feel different — calmer, more confident, more grounded — this episode will give you the framework to build a business that actually supports that. Mentioned in this episode: ✨   The Virtual Business Retreat  (episode 68) + your free downloadable Workbook. If you missed it in the Dec…","meta_description":"This week, I’m helping you rethink goal-setting for 2026 by introducing a different kind of goal — one that makes your business more flexible, sustainable…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2126,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-coaching-edge-a-business-building-podcast-6603400/episodes/ep-71-2026-goal-setting-for-coaches-a-new-framework-that-actually-works-without-burning-out/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-coaching-edge-a-business-building-podcast-6603400/ep-71-2026-goal-setting-for-coaches-a-new-framework-that-actually-works-without-burning-out.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}