{"podcast":{"title":"The Coaching Edge: A Business Building Podcast","slug":"the-coaching-edge-a-business-building-podcast-6603400","podcast_index_feed_id":6603400,"rss_url":"https://app.kajabi.com/podcasts/2147512635/feed","website_url":"https://www.wendymccallum.com/podcasts/the-coaching-edge-a-business-building-podcast","image_url":"https://kajabi-storefronts-production.kajabi-cdn.com/kajabi-storefronts-production/file-uploads/site/120418/podcasts/d836b12-572e-c800-44a2-07783881fd7_Podcast_Cover_3_3_.jpg","author":"Wendy McCallum","episode_count":96,"summary":"On The Coaching Edge: A Business Building Podcast, host Wendy McCallum provides coaches with bite-sized tips to help them build an aligned, profitable, and sustainable coaching business. Real coaches with real business challenges are featured and practical strategies and tools for success are shared. It's not about making a million dollars overnight. It's about creating a resonant and fulfilling coaching business that keeps you out of burnout and thrilled about going to work every day. Realistic and packed with actionable advice, this podcast is perfect for coaches serious about building the business of their dreams.","last_synced_at":"2026-07-06T08:17:25.094002+00:00","page_url":"https://stenobird.com/podcast/the-coaching-edge-a-business-building-podcast-6603400"},"episodes":[{"title":"Ep 95 It's OK to Not Want a 7-Figure Coaching Business (And Be Happy Where You 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episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-coaching-edge-a-business-building-podcast-6603400/ep-95-it-s-ok-to-not-want-a-7-figure-coaching-business-and-be-happy-where-you-are.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]},{"title":"Ep 94 Five Difficult Client Conversations Every Coach Needs to Know How to Have (Without Damaging the 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episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-coaching-edge-a-business-building-podcast-6603400/ep-94-five-difficult-client-conversations-every-coach-needs-to-know-how-to-have-without-damaging-the-relationship.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]},{"title":"Ep 93 The Price Conversation: What to Say, Whether to Post Your Rates, and How to Pre-Qualify with 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episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-coaching-edge-a-business-building-podcast-6603400/ep-93-the-price-conversation-what-to-say-whether-to-post-your-rates-and-how-to-pre-qualify-with-confidence.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]},{"title":"Ep 92: How to Follow Up After a Discovery Call That Didn't Convert (Without Feeling Salesy or 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episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-coaching-edge-a-business-building-podcast-6603400/ep-92-how-to-follow-up-after-a-discovery-call-that-didn-t-convert-without-feeling-salesy-or-desperate.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]},{"title":"Ep 91 How To Network as a Coach (Even If You Hate 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episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-coaching-edge-a-business-building-podcast-6603400/ep-91-how-to-network-as-a-coach-even-if-you-hate-networking.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]},{"title":"Ep 90 How to Get More Coaching Clients Through Referrals (Without Feeling 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episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-coaching-edge-a-business-building-podcast-6603400/ep-90-how-to-get-more-coaching-clients-through-referrals-without-feeling-salesy.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]},{"title":"Ep 89 How to Explain What a Coach Does (So People Actually 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episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-coaching-edge-a-business-building-podcast-6603400/ep-89-how-to-explain-what-a-coach-does-so-people-actually-understand.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]},{"title":"Ep 88 The Courage to Charge What You're Worth as a Coach (And Why It's Not Really About the 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Q2","slug":"ep-86-spring-cleaning-your-coaching-business-a-practical-reset-for-q2","published_at":"2026-05-04T03:01:00+00:00","page_url":"https://stenobird.com/podcast/the-coaching-edge-a-business-building-podcast-6603400/ep-86-spring-cleaning-your-coaching-business-a-practical-reset-for-q2","url":"https://www.wendymccallum.com/podcasts/the-coaching-edge-a-business-building-podcast/episodes/2149187210","duration_seconds":1972,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-coaching-edge-a-business-building-podcast-6603400/episodes/ep-86-spring-cleaning-your-coaching-business-a-practical-reset-for-q2/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-coaching-edge-a-business-building-podcast-6603400/ep-86-spring-cleaning-your-coaching-business-a-practical-reset-for-q2.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]},{"title":"Ep 85: Partnering for Success: How to Avoid Coaching Collaboration 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episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-coaching-edge-a-business-building-podcast-6603400/ep-85-partnering-for-success-how-to-avoid-coaching-collaboration-mistakes.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]},{"title":"Ep 84: The \"Boring\" Strategies That Actually Build Coaching 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episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-coaching-edge-a-business-building-podcast-6603400/ep-84-the-boring-strategies-that-actually-build-coaching-businesses.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]},{"title":"Ep 83: What to Offer Clients After 1:1 Coaching 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episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-coaching-edge-a-business-building-podcast-6603400/ep-81-how-to-know-when-you-re-ready-to-create-a-group-coaching-program-and-what-to-create-when-you-do.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]},{"title":"Ep 80: Selling Coaching in a Trust Recession: Why Urgency Isn’t Working 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episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-coaching-edge-a-business-building-podcast-6603400/ep-80-selling-coaching-in-a-trust-recession-why-urgency-isn-t-working-anymore.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]},{"title":"Ep 79 Why “Overdelivering” is not “Great Coaching”: It’s Not Helping You or Your Clients","slug":"ep-79-why-overdelivering-is-not-great-coaching-it-s-not-helping-you-or-your-clients","published_at":"2026-03-16T03:01:00+00:00","page_url":"https://stenobird.com/podcast/the-coaching-edge-a-business-building-podcast-6603400/ep-79-why-overdelivering-is-not-great-coaching-it-s-not-helping-you-or-your-clients","url":"https://www.wendymccallum.com/podcasts/the-coaching-edge-a-business-building-podcast/episodes/2149167534","duration_seconds":2791,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-coaching-edge-a-business-building-podcast-6603400/episodes/ep-79-why-overdelivering-is-not-great-coaching-it-s-not-helping-you-or-your-clients/transcription-requests","description":"Idempotently request low-priority transcript generation for this 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episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-coaching-edge-a-business-building-podcast-6603400/ep-73-be-yourself-on-purpose-why-real-talk-is-your-most-powerful-coaching-business-strategy.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]},{"title":"Ep 72 What to Do When Nothing Is Selling (Without Spiraling or Scrapping Your Coaching 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episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-coaching-edge-a-business-building-podcast-6603400/ep-72-what-to-do-when-nothing-is-selling-without-spiraling-or-scrapping-your-coaching-business.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]},{"title":"Ep 71  2026 Goal Setting for Coaches-A New Framework that Actually Works (Without Burning 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episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-coaching-edge-a-business-building-podcast-6603400/ep-71-2026-goal-setting-for-coaches-a-new-framework-that-actually-works-without-burning-out.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}]}