{"podcast":{"title":"The Coaching Crowd® Podcast with Jo Wheatley & Zoe Hawkins","slug":"the-coaching-crowd-podcast-with-jo-wheatley-zoe-hawkins-4482084","podcast_index_feed_id":4482084,"rss_url":"https://coachingcrowd2021.libsyn.com/rss","website_url":"https://www.igcompany.com/","image_url":"https://static.libsyn.com/p/assets/7/0/4/b/704b9c0998d8dddde5bbc093207a2619/Main.jpg","author":"Jo Wheatley and Zoe Hawkins","episode_count":249,"summary":"The Coaching Crowd® Podcast is a weekly podcast for compassionate, courageous leaders, HR professionals and high achievers who are passionate about helping others to find alignment in their lives through coaching, and who are thinking of training and developing as a coach. Hosted by Zoe Hawkins and Jo Wheatley, Founders of Global Coaching Training Company \"In Good Company\", based in the UK, (https://www.igcompany.com). Zoe and Jo are Master Accredited, Award Winning and Multi Award Nominated coaches, coach trainers and coach supervisors. They are authors of the best selling book 'Deciding to Coach: The Mindset & Business Strategy For Aspiring Coaches'. Each episode focuses on a different element of what it is to be a coach and you'll listen in as Zoe and Jo discuss the topic through different lenses. You'll discover practical tools and resources you need to support your coaching as you learn all about becoming a qualified and certified coach. This podcast is a go-to resource for learning more about coaching and the mindset needed to be a world class coach. You'll learn how to enable clients to truly know who they are, what their hearts call for and how to understand their values,…","last_synced_at":null,"page_url":"https://stenobird.com/podcast/the-coaching-crowd-podcast-with-jo-wheatley-zoe-hawkins-4482084"},"episode":{"title":"Why Personal Brand Matters For Coaches","slug":"why-personal-brand-matters-for-coaches","published_at":"2026-05-04T07:20:00+00:00","page_url":"https://stenobird.com/podcast/the-coaching-crowd-podcast-with-jo-wheatley-zoe-hawkins-4482084/why-personal-brand-matters-for-coaches","show_page_url":"https://stenobird.com/podcast/the-coaching-crowd-podcast-with-jo-wheatley-zoe-hawkins-4482084","url":"https://coachingcrowd2021.libsyn.com/why-personal-brand-matters-for-coaches","audio_url":"https://traffic.libsyn.com/secure/coachingcrowd2021/244_Why_Personal_Brand_Matters_For_Coaches.mp3?dest-id=3129767","summary":"If people don't know you exist, how can they ever choose to work with you? This episode felt like a necessary conversation. One that many coaches avoid, delay, or quietly struggle with. We explored why personal brand matters for coaches, and more importantly, what it really means beyond the noise of marketing jargon. Because for many, the idea of \"personal branding\" feels uncomfortable. It can feel like self-promotion, like performance, or like stepping into a space that doesn't quite fit with the values of coaching. And yet, the reality is simple. If people don't know you exist, they cannot work with you. What we reflected on in this episode is that personal brand is not something you create. It is something you reveal. It is how people experience you. It is what you stand for. It is the consistency between what you say and how you show up. When someone chooses a coach, they are not only choosing a skillset. They are choosing a person. They are asking: Do I feel safe with this person? Do our values align? Do I trust how they think and how they work? And personal brand is the bridge that helps answer those questions. We shared openly how, in the early days, we didn't think about personal brand at all. We believed that being a coach was enough. That our work would speak for itself. But over time, we learned something critical. Clarity creates trust. Consistency builds credibility. Visibility creates opportunity. And personal brand sits at the centre of all three. What became clear as we talked was that authenticity is the foundation of everything. We never sat down and decided what our brand would be. We didn't curate a persona or engineer an identity. What you hear on this podcast is who we are in real life. The depth, the curiosity, the challenge, the care. It runs th…","meta_description":"If people don't know you exist, how can they ever choose to work with you? This episode felt like a necessary conversation. One that many coaches avoid, d…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1582,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-coaching-crowd-podcast-with-jo-wheatley-zoe-hawkins-4482084/episodes/why-personal-brand-matters-for-coaches/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-coaching-crowd-podcast-with-jo-wheatley-zoe-hawkins-4482084/why-personal-brand-matters-for-coaches.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}