{"podcast":{"title":"The CMO Show","slug":"the-cmo-show-1096466","podcast_index_feed_id":1096466,"rss_url":"https://thecmoshow.libsyn.com/rss","website_url":"https://www.thecmoshow.impactinstitute.com.au/","image_url":"https://static.libsyn.com/p/assets/3/1/5/e/315e06d62d97099316c3140a3186d450/CMO_Profile_Image.jpg","author":"ImpactInstitute","episode_count":253,"summary":"How do the leaders of APAC brands use purpose-driven storytelling to bring their big ideas to life, achieve communications goals, drive better business outcomes, and live out a purpose beyond profit? The CMO Show is an award-winning marketing podcast, brought to you by ImpactInstitute, in partnership with Adobe. Each episode features industry insights from a marketing or business leader on strategy, creativity, measurement, evaluation, and more. *ANZ Winner - 2020 CMS Asia Award for 'Best Use of Audio Content' *National Winner - 2019 Australian Marketing Institute Award for 'Marketing Excellence in Content Marketing' *National Winner - 2019 Mumbrella NeXt Award for 'Content Marketer' (Executive Producer Charlotte Goodwin) *National Finalist - 2019 Australian Podcast Awards Founded in 2015, The CMO Show podcast is hosted by chief storyteller, speaker and author, Mark Jones. Mark is the Chief Storyteller at ImpactInstitute, and has more than 20 years' experience in professional storytelling as a journalist, editor, publisher and speaker, working with iconic brands including Coca-Cola, Microsoft, Google, Telstra, Adobe and Fairfax. ImpactInstitute is an impact advisory firm offering…","last_synced_at":"2026-07-09T14:21:13.429585+00:00","page_url":"https://stenobird.com/podcast/the-cmo-show-1096466"},"episode":{"title":"The power of cut-through: how Bronwen Clark made the NGAA impossible to ignore","slug":"the-power-of-cut-through-how-bronwen-clark-made-the-ngaa-impossible-to-ignore","published_at":"2025-06-26T02:35:00+00:00","page_url":"https://stenobird.com/podcast/the-cmo-show-1096466/the-power-of-cut-through-how-bronwen-clark-made-the-ngaa-impossible-to-ignore","show_page_url":"https://stenobird.com/podcast/the-cmo-show-1096466","url":"https://www.thecmoshow.impactinstitute.com.au/episodes/the-power-of-cut-through-how-bronwen-clark-made-the-ngaa-impossible-to-ignore","audio_url":"https://traffic.libsyn.com/secure/thecmoshow/The_CMO_Show_Ep_229_-_Bronwen_Clark.mp3?dest-id=318104","summary":"In a world full of noise, how do you make your message stand out — especially when you're a small team with a big mission? Bronwen Clark, CEO of the National Growth Areas Alliance, joins The CMO Show to share how her organisation achieved national cut-through by reframing the conversation around Australia's fastest-growing — and most overlooked — communities. From strategic messaging to earned media, Bronwen reveals how NGAA turned a complex policy issue into a compelling national story that reached politicians, journalists and voters alike. This is a masterclass in clarity, timing and knowing exactly who you need to influence. The CMO Show is produced by ImpactInstitute, in partnership with Adobe. www.impactinstitute.com.au | https://business.adobe.com/au","meta_description":"In a world full of noise, how do you make your message stand out — especially when you're a small team with a big mission? Bronwen Clark, CEO of the Natio…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2205,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-cmo-show-1096466/episodes/the-power-of-cut-through-how-bronwen-clark-made-the-ngaa-impossible-to-ignore/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-cmo-show-1096466/the-power-of-cut-through-how-bronwen-clark-made-the-ngaa-impossible-to-ignore.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}