{"podcast":{"title":"The CMO Show","slug":"the-cmo-show-1096466","podcast_index_feed_id":1096466,"rss_url":"https://thecmoshow.libsyn.com/rss","website_url":"https://www.thecmoshow.impactinstitute.com.au/","image_url":"https://static.libsyn.com/p/assets/3/1/5/e/315e06d62d97099316c3140a3186d450/CMO_Profile_Image.jpg","author":"ImpactInstitute","episode_count":253,"summary":"How do the leaders of APAC brands use purpose-driven storytelling to bring their big ideas to life, achieve communications goals, drive better business outcomes, and live out a purpose beyond profit? The CMO Show is an award-winning marketing podcast, brought to you by ImpactInstitute, in partnership with Adobe. Each episode features industry insights from a marketing or business leader on strategy, creativity, measurement, evaluation, and more. *ANZ Winner - 2020 CMS Asia Award for 'Best Use of Audio Content' *National Winner - 2019 Australian Marketing Institute Award for 'Marketing Excellence in Content Marketing' *National Winner - 2019 Mumbrella NeXt Award for 'Content Marketer' (Executive Producer Charlotte Goodwin) *National Finalist - 2019 Australian Podcast Awards Founded in 2015, The CMO Show podcast is hosted by chief storyteller, speaker and author, Mark Jones. Mark is the Chief Storyteller at ImpactInstitute, and has more than 20 years' experience in professional storytelling as a journalist, editor, publisher and speaker, working with iconic brands including Coca-Cola, Microsoft, Google, Telstra, Adobe and Fairfax. ImpactInstitute is an impact advisory firm offering…","last_synced_at":"2026-07-09T14:21:13.429585+00:00","page_url":"https://stenobird.com/podcast/the-cmo-show-1096466"},"episode":{"title":"The $28B industry pivot with Elizabeth Anderson-Funnell","slug":"the-28b-industry-pivot-with-elizabeth-anderson-funnell","published_at":"2025-10-30T01:36:00+00:00","page_url":"https://stenobird.com/podcast/the-cmo-show-1096466/the-28b-industry-pivot-with-elizabeth-anderson-funnell","show_page_url":"https://stenobird.com/podcast/the-cmo-show-1096466","url":"https://www.thecmoshow.impactinstitute.com.au/episodes/the-28b-industry-pivot-with-elizabeth-anderson-funnell","audio_url":"https://traffic.libsyn.com/secure/thecmoshow/The_CMO_Show_Ep_238_-_Liz_Anderson_Funnell_1.0.mp3?dest-id=318104","summary":"The fashion and textile sector is huge: $28 billion to the economy, 1.5% of GDP, and nearly half a million jobs. It exports more than wine and beer combined and drives women's workforce participation, with 77% of roles held by women. Elizabeth Anderson-Funnell, Head of Communications and Advocacy at the Australian Fashion Council (AFC), joins host Mark Jones to unpack how strategic storytelling and advocacy are shaping the future of this industry, and what marketers can learn from some big changes . Elizabeth reveals how the AFC is uniting a fragmented ecosystem of designers, manufacturers, retailers and farmers under one voice. She shares the Council's move to reclaim Australian Fashion Week, transforming it into an industry-led, globally visible platform, and why sustainability and circularity are now non-negotiable. From textile recycling and fast fashion to the emotional triggers behind buying behaviour, Elizabeth introduces a fresh lens for building trust in communications . For marketers and brand leaders, this episode offers insights into how aligning brand, policy and purpose can create cultural relevance, economic impact and systemic change , going beyond style and into transformative strategy. The CMO Show is produced by ImpactInstitute, in partnership with Adobe. www.impactinstitute.com.au | https://business.adobe.com/au","meta_description":"The fashion and textile sector is huge: $28 billion to the economy, 1.5% of GDP, and nearly half a million jobs. It exports more than wine and beer combin…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2079,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-cmo-show-1096466/episodes/the-28b-industry-pivot-with-elizabeth-anderson-funnell/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-cmo-show-1096466/the-28b-industry-pivot-with-elizabeth-anderson-funnell.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}