{"podcast":{"title":"The CMO Show","slug":"the-cmo-show-1096466","podcast_index_feed_id":1096466,"rss_url":"https://thecmoshow.libsyn.com/rss","website_url":"https://www.thecmoshow.impactinstitute.com.au/","image_url":"https://static.libsyn.com/p/assets/3/1/5/e/315e06d62d97099316c3140a3186d450/CMO_Profile_Image.jpg","author":"ImpactInstitute","episode_count":253,"summary":"How do the leaders of APAC brands use purpose-driven storytelling to bring their big ideas to life, achieve communications goals, drive better business outcomes, and live out a purpose beyond profit? The CMO Show is an award-winning marketing podcast, brought to you by ImpactInstitute, in partnership with Adobe. Each episode features industry insights from a marketing or business leader on strategy, creativity, measurement, evaluation, and more. *ANZ Winner - 2020 CMS Asia Award for 'Best Use of Audio Content' *National Winner - 2019 Australian Marketing Institute Award for 'Marketing Excellence in Content Marketing' *National Winner - 2019 Mumbrella NeXt Award for 'Content Marketer' (Executive Producer Charlotte Goodwin) *National Finalist - 2019 Australian Podcast Awards Founded in 2015, The CMO Show podcast is hosted by chief storyteller, speaker and author, Mark Jones. Mark is the Chief Storyteller at ImpactInstitute, and has more than 20 years' experience in professional storytelling as a journalist, editor, publisher and speaker, working with iconic brands including Coca-Cola, Microsoft, Google, Telstra, Adobe and Fairfax. ImpactInstitute is an impact advisory firm offering…","last_synced_at":"2026-07-09T14:21:13.429585+00:00","page_url":"https://stenobird.com/podcast/the-cmo-show-1096466"},"episode":{"title":"Live from Adobe Summit: Three conversations redefining modern marketing","slug":"live-from-adobe-summit-three-conversations-redefining-modern-marketing","published_at":"2026-06-11T05:49:00+00:00","page_url":"https://stenobird.com/podcast/the-cmo-show-1096466/live-from-adobe-summit-three-conversations-redefining-modern-marketing","show_page_url":"https://stenobird.com/podcast/the-cmo-show-1096466","url":"https://www.thecmoshow.impactinstitute.com.au/episodes/live-from-adobe-summit-three-conversations-redefining-modern-marketing","audio_url":"https://traffic.libsyn.com/secure/thecmoshow/The_CMO_Show_Ep_251_-_Adobe_Summit_Part_2_2.0.mp3?dest-id=318104","summary":"Recorded at Adobe Summit in Las Vegas, this special episode of The CMO Show brings together three marketing leaders navigating transformation in real time and what it actually takes to make it work. Across financial services, education and global enterprise, one message is clear: AI is accelerating everything, but real transformation still takes time, structure and serious organisational change. This episode cuts through the hype to show what that looks like in practice. Arpan Saha, Chief Digital Officer at Nippon India Mutual Fund, shares how his team is rethinking customer experience in a market of more than a billion people. By benchmarking against e-commerce leaders, they're simplifying investing, using AI and data to create more intuitive, personalised and accessible journeys at scale. It's a powerful example of what happens when you design for real customer behaviour, not industry convention. At RMIT, Darren Boyle unpacks a six-year transformation focused on moving beyond legacy systems to deliver more dynamic, personalised experiences. But his key insight is that this isn't just about technology . It's about clarity of purpose, aligning teams and systems, and staying focused on the long-term journey required to actually make transformation stick. And from a global enterprise lens, Mark McCluskey at Genpact shares how to transform marketing at scale. From brand to operations, his team has rebuilt the function end-to-end, showing what it really takes to connect strategy, technology and execution across an organisation. It's a practical look at how to drive change while bringing people with you. It's a practical look at how to simplify complex customer journeys, scale personalisation and rethink how your marketing function operates in an AI-driven world. If transfo…","meta_description":"Recorded at Adobe Summit in Las Vegas, this special episode of The CMO Show brings together three marketing leaders navigating transformation in real time…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2187,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-cmo-show-1096466/episodes/live-from-adobe-summit-three-conversations-redefining-modern-marketing/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-cmo-show-1096466/live-from-adobe-summit-three-conversations-redefining-modern-marketing.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}