{"podcast":{"title":"The CMO Show","slug":"the-cmo-show-1096466","podcast_index_feed_id":1096466,"rss_url":"https://thecmoshow.libsyn.com/rss","website_url":"https://www.thecmoshow.impactinstitute.com.au/","image_url":"https://static.libsyn.com/p/assets/3/1/5/e/315e06d62d97099316c3140a3186d450/CMO_Profile_Image.jpg","author":"ImpactInstitute","episode_count":253,"summary":"How do the leaders of APAC brands use purpose-driven storytelling to bring their big ideas to life, achieve communications goals, drive better business outcomes, and live out a purpose beyond profit? The CMO Show is an award-winning marketing podcast, brought to you by ImpactInstitute, in partnership with Adobe. Each episode features industry insights from a marketing or business leader on strategy, creativity, measurement, evaluation, and more. *ANZ Winner - 2020 CMS Asia Award for 'Best Use of Audio Content' *National Winner - 2019 Australian Marketing Institute Award for 'Marketing Excellence in Content Marketing' *National Winner - 2019 Mumbrella NeXt Award for 'Content Marketer' (Executive Producer Charlotte Goodwin) *National Finalist - 2019 Australian Podcast Awards Founded in 2015, The CMO Show podcast is hosted by chief storyteller, speaker and author, Mark Jones. Mark is the Chief Storyteller at ImpactInstitute, and has more than 20 years' experience in professional storytelling as a journalist, editor, publisher and speaker, working with iconic brands including Coca-Cola, Microsoft, Google, Telstra, Adobe and Fairfax. ImpactInstitute is an impact advisory firm offering…","last_synced_at":"2026-07-09T14:21:13.429585+00:00","page_url":"https://stenobird.com/podcast/the-cmo-show-1096466"},"episode":{"title":"LinkedIn on trust, tactics and the big B2B shift","slug":"linkedin-on-trust-tactics-and-the-big-b2b-shift","published_at":"2025-10-02T00:00:00+00:00","page_url":"https://stenobird.com/podcast/the-cmo-show-1096466/linkedin-on-trust-tactics-and-the-big-b2b-shift","show_page_url":"https://stenobird.com/podcast/the-cmo-show-1096466","url":"https://www.thecmoshow.impactinstitute.com.au/episodes/linkedin-on-trust-tactics-and-the-big-b2b-shift","audio_url":"https://traffic.libsyn.com/secure/thecmoshow/The_CMO_Show_Ep_236_-_Brendan_Wong_1.0.mp3?dest-id=318104","summary":"In a world of AI acceleration, content saturation, and risk aversion , how do marketers cut through the noise and build meaningful connections ? In this episode of The CMO Show , Brendan Wong, News Editor at LinkedIn Australia, joins Mark Jones to explore how trust, authenticity, and peer networks are reshaping the B2B marketing landscape. Drawing on LinkedIn's latest research, Brendan reveals how decision-makers are increasingly relying on personal networks to validate brands, and why storytelling , not polish , i s the key to influence. From the rise of community-driven content to the pressure of AI upskilling, Brendan shares insights into how leaders can show up online with purpose, build their personal brand, and foster genuine engagement. Whether you're a CMO, job seeker, or content creator, this episode offers a roadmap for navigating change with confidence. The CMO Show is produced by ImpactInstitute, in partnership with Adobe. www.impactinstitute.com.au | https://business.adobe.com/au","meta_description":"In a world of AI acceleration, content saturation, and risk aversion , how do marketers cut through the noise and build meaningful connections ? In this e…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1472,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-cmo-show-1096466/episodes/linkedin-on-trust-tactics-and-the-big-b2b-shift/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-cmo-show-1096466/linkedin-on-trust-tactics-and-the-big-b2b-shift.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}