{"podcast":{"title":"The CMO Show","slug":"the-cmo-show-1096466","podcast_index_feed_id":1096466,"rss_url":"https://thecmoshow.libsyn.com/rss","website_url":"https://www.thecmoshow.impactinstitute.com.au/","image_url":"https://static.libsyn.com/p/assets/3/1/5/e/315e06d62d97099316c3140a3186d450/CMO_Profile_Image.jpg","author":"ImpactInstitute","episode_count":253,"summary":"How do the leaders of APAC brands use purpose-driven storytelling to bring their big ideas to life, achieve communications goals, drive better business outcomes, and live out a purpose beyond profit? The CMO Show is an award-winning marketing podcast, brought to you by ImpactInstitute, in partnership with Adobe. Each episode features industry insights from a marketing or business leader on strategy, creativity, measurement, evaluation, and more. *ANZ Winner - 2020 CMS Asia Award for 'Best Use of Audio Content' *National Winner - 2019 Australian Marketing Institute Award for 'Marketing Excellence in Content Marketing' *National Winner - 2019 Mumbrella NeXt Award for 'Content Marketer' (Executive Producer Charlotte Goodwin) *National Finalist - 2019 Australian Podcast Awards Founded in 2015, The CMO Show podcast is hosted by chief storyteller, speaker and author, Mark Jones. Mark is the Chief Storyteller at ImpactInstitute, and has more than 20 years' experience in professional storytelling as a journalist, editor, publisher and speaker, working with iconic brands including Coca-Cola, Microsoft, Google, Telstra, Adobe and Fairfax. ImpactInstitute is an impact advisory firm offering…","last_synced_at":"2026-07-09T14:21:13.429585+00:00","page_url":"https://stenobird.com/podcast/the-cmo-show-1096466"},"episode":{"title":"IBM's Billy Seabrook on unlocking billions in productivity","slug":"ibm-s-billy-seabrook-on-unlocking-billions-in-productivity","published_at":"2025-08-22T00:47:00+00:00","page_url":"https://stenobird.com/podcast/the-cmo-show-1096466/ibm-s-billy-seabrook-on-unlocking-billions-in-productivity","show_page_url":"https://stenobird.com/podcast/the-cmo-show-1096466","url":"https://www.thecmoshow.impactinstitute.com.au/episodes/ibms-billy-seabrook-on-unlocking-billions-in-productivity","audio_url":"https://traffic.libsyn.com/secure/thecmoshow/The_CMO_Show_Ep_233_-_Billy_Seabrook.mp3?dest-id=318104","summary":"IBM saved $3.5 billion in just two years by applying its own AI technologies internally. But according to Billy Seabrook, Global Chief Design Officer at IBM Consulting, the real breakthrough wasn't technological, it was philosophical. In this episode of The CMO Show, Billy shared how IBM became its own \"client zero,\" using AI to reimagine how work gets done from HR chatbots to dynamic content creation. The deeper challenge, according to Billy, is designing systems that serve not just efficiency, but humanity. As AI reshapes creative roles, customer experience, and organisational culture, marketers must learn to design for intelligent agents and govern the machines they now collaborate with. Tune in for a global perspective on the breakdown of traditional specialist roles, rise of the creative generalist, and the growth o f democratised content creation . The CMO Show is produced by ImpactInstitute, in partnership with Adobe. www.impactinstitute.com.au | https://business.adobe.com/au","meta_description":"IBM saved $3.5 billion in just two years by applying its own AI technologies internally. But according to Billy Seabrook, Global Chief Design Officer at I…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1512,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-cmo-show-1096466/episodes/ibm-s-billy-seabrook-on-unlocking-billions-in-productivity/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-cmo-show-1096466/ibm-s-billy-seabrook-on-unlocking-billions-in-productivity.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}