{"podcast":{"title":"The CMO Show","slug":"the-cmo-show-1096466","podcast_index_feed_id":1096466,"rss_url":"https://thecmoshow.libsyn.com/rss","website_url":"https://www.thecmoshow.impactinstitute.com.au/","image_url":"https://static.libsyn.com/p/assets/3/1/5/e/315e06d62d97099316c3140a3186d450/CMO_Profile_Image.jpg","author":"ImpactInstitute","episode_count":253,"summary":"How do the leaders of APAC brands use purpose-driven storytelling to bring their big ideas to life, achieve communications goals, drive better business outcomes, and live out a purpose beyond profit? The CMO Show is an award-winning marketing podcast, brought to you by ImpactInstitute, in partnership with Adobe. Each episode features industry insights from a marketing or business leader on strategy, creativity, measurement, evaluation, and more. *ANZ Winner - 2020 CMS Asia Award for 'Best Use of Audio Content' *National Winner - 2019 Australian Marketing Institute Award for 'Marketing Excellence in Content Marketing' *National Winner - 2019 Mumbrella NeXt Award for 'Content Marketer' (Executive Producer Charlotte Goodwin) *National Finalist - 2019 Australian Podcast Awards Founded in 2015, The CMO Show podcast is hosted by chief storyteller, speaker and author, Mark Jones. Mark is the Chief Storyteller at ImpactInstitute, and has more than 20 years' experience in professional storytelling as a journalist, editor, publisher and speaker, working with iconic brands including Coca-Cola, Microsoft, Google, Telstra, Adobe and Fairfax. ImpactInstitute is an impact advisory firm offering…","last_synced_at":"2026-07-09T14:21:13.429585+00:00","page_url":"https://stenobird.com/podcast/the-cmo-show-1096466"},"episode":{"title":"From Tradies to Trending: The Reece Reinvention","slug":"from-tradies-to-trending-the-reece-reinvention","published_at":"2026-06-24T06:52:00+00:00","page_url":"https://stenobird.com/podcast/the-cmo-show-1096466/from-tradies-to-trending-the-reece-reinvention","show_page_url":"https://stenobird.com/podcast/the-cmo-show-1096466","url":"https://www.thecmoshow.impactinstitute.com.au/episodes/from-tradies-to-trending-the-reece-reinvention","audio_url":"https://traffic.libsyn.com/secure/thecmoshow/The_CMO_Show_Ep_252_-_Jessica_Park.mp3?dest-id=318104","summary":"How do you evolve a 100-year-old trade brand into a modern, design-led retail powerhouse? In this episode of The CMO Show , host Mark Jones sits down with Jessica Park, CMO of Reece Group, to explore the art of balancing legacy with bold transformation. Reece has long been synonymous with Australia's plumbing and trade sector, built on trust, quality, and deep relationships with tradies . But the brand is expanding beyond its B2B heritage, embracing a B2C and B2B2C future driven by design, innovation, and seamless omnichannel experiences. At the centre of this evolution is a reimagining of retail. Jessica takes listeners inside Reece's newest flagship Rosebery showroom, where physical and digital experiences converge to simplify complex customer decisions. From interactive tools and mood boards to over 200,000 product variations, the space is designed to help customers confidently \"mix and match\" and move from inspiration to execution. Drawing on her agency background, Park shares how skills like building high-performing teams, rapid problem-solving, and creative strategy translate powerfully into in-house marketing. The conversation digs into the realities of modern marketing: customers who start their journey online, arrive in-store armed with research, and expect a seamless, personalised experience across every touchpoint. For Reece, success lies in \"stitching\" those channels together, blending human expertise with digital capability to remove friction and elevate the brand experience. Ultimately, this episode is a lesson in brand evolution, showing how respect for heritage, combined with a relentless focus on customer experience, creativity, and commercial impact, can unlock new growth. This episode is brought to you by impact advisory, communications and events ag…","meta_description":"How do you evolve a 100-year-old trade brand into a modern, design-led retail powerhouse? In this episode of The CMO Show , host Mark Jones sits down with…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1558,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-cmo-show-1096466/episodes/from-tradies-to-trending-the-reece-reinvention/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-cmo-show-1096466/from-tradies-to-trending-the-reece-reinvention.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}