{"podcast":{"title":"The Cheat Code & Friends","slug":"the-cheat-code-friends-6457610","podcast_index_feed_id":6457610,"rss_url":"https://feeds.transistor.fm/the-cheat-code","website_url":"https://inrevenue.capital/insights/?article_category=podcast","image_url":"https://img.transistorcdn.com/1JeKxEs_bTx9Xvx4A8dpdQGBQzgZF0HaBlONSWrruFw/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lNWVl/YWZiNDRlMGVlYjVi/MmE4MzhjNWQ1ZWMz/NDZmMC5qcGc.jpg","author":"In Revenue Capital","episode_count":92,"summary":"Serial entrepreneurs and operators Justin Gray, Josh Wagner & Sean Kester combine decades of B2B and GTM expertise with unwavering honesty to unpack the latest news (fake or otherwise) on The Cheat Code & Friends Podcast. Combined with a rotating guest list of founders, practitioners and investors, the no-nonsense forum gathers fortnightly, holding court to translate headlines into reality and discuss the impact for early-stage businesses. The Cheat Code is just that, the trusted folks we look to for advice and insight, and we hope to bring the same to you. Game over.","last_synced_at":"2026-07-03T22:19:59.985483+00:00","page_url":"https://stenobird.com/podcast/the-cheat-code-friends-6457610"},"episode":{"title":"Disruption, Revenue and Relationships - Season 4: Episode # 75","slug":"disruption-revenue-and-relationships-season-4-episode-75","published_at":"2025-10-24T12:51:56+00:00","page_url":"https://stenobird.com/podcast/the-cheat-code-friends-6457610/disruption-revenue-and-relationships-season-4-episode-75","show_page_url":"https://stenobird.com/podcast/the-cheat-code-friends-6457610","url":"https://share.transistor.fm/s/5ccb9400","audio_url":"https://media.transistor.fm/5ccb9400/8e10b46f.mp3","summary":"The world of sales is changing fast and the playbooks that fueled growth a few years ago aren’t enough anymore. In this special hosts-only episode, Justin, Josh and Sean break down what today’s shifting startup and sales environment really means for go-to-market teams. From evolving buyer expectations to the rise of AI-driven strategies, they explore how top performers are adapting to meet customers where they are and where they’re going next. You’ll hear insights on the new role of full-cycle AEs, why post-sale engagement is the key to long-term growth, and how marketing and thought leadership can drive meaningful differentiation in a crowded market. They also zoom out with an investor’s view of the market: why Series B and C rounds are getting squeezed, how bridge-to-profitability funding is on the rise, and where private equity rollups in verticals are reshaping go-to-market. Tune in to get an inside look at their perspectives and how modern sales leaders are redefining growth in a more complex, connected, and customer-centric world. Chapters 00:00 Introduction and Market Landscape Overview 02:47 Startup Growth and Benchmarking Insights 05:44 Challenges in Sales and Buyer Expectations 08:38 The Evolution of Sales Models 11:40 The Role of AI in Sales Dynamics 14:30 Consolidation Trends in Various Industries 17:39 Navigating the New Buyer Landscape 20:31 Reimagining Sales Strategies for Success 23:13 The Evolution of Information Access 25:34 Marketing Strategies in a Changing Landscape 27:23 The Role of Executives in Sales 29:38 Sales Hiring Trends and AI Impact 32:34 Building Strategic Relationships 35:38 The Importance of Post-Sale Relationships 38:34 Navigating the Investment Landscape 41:29 The Future of Sales and Marketing References in the Show: https://jurassic…","meta_description":"The world of sales is changing fast and the playbooks that fueled growth a few years ago aren’t enough anymore. In this special hosts-only episode, Justin…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2758,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-cheat-code-friends-6457610/episodes/disruption-revenue-and-relationships-season-4-episode-75/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-cheat-code-friends-6457610/disruption-revenue-and-relationships-season-4-episode-75.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}