{"podcast":{"title":"The Charity Shop Chat","slug":"the-charity-shop-chat-7700924","podcast_index_feed_id":7700924,"rss_url":"https://api.riverside.fm/hosting/yVRtyROq.rss","website_url":"https://thecharityretailconsultancy.co.uk/","image_url":"https://hosting-media.riverside.com/media/podcasts/5378ccfc-94ab-4977-b13d-f4354c3d129e/logos/63e5242b-bd3b-4f02-bef6-5d03e9cba7a9.jpeg","author":"The Charity Retail Consultancy","episode_count":18,"summary":"The Charity Shop Chat is a podcast for anyone who works, volunteers with or simply loves charity retail. Hosted by Charlotte Greenwood and Mimi Cartwright, the show brings together honest conversations with the people who make the sector what it is - people working everyday support our high streets and create real lasting change in the non profit sector. Each episode spotlights stories and teaching from behind the counter; the challenges, the moments that make it all worthwhile, and the realities of working in charity retail today.","last_synced_at":"2026-07-08T10:22:19.972354+00:00","page_url":"https://stenobird.com/podcast/the-charity-shop-chat-7700924"},"episode":{"title":"Catherine and Ella from Savvy Marketing: What Charity Retail Can Learn From Shopper Psychology","slug":"catherine-and-ella-from-savvy-marketing-what-charity-retail-can-learn-from-shopper-psychology","published_at":"2026-03-11T00:00:00+00:00","page_url":"https://stenobird.com/podcast/the-charity-shop-chat-7700924/catherine-and-ella-from-savvy-marketing-what-charity-retail-can-learn-from-shopper-psychology","show_page_url":"https://stenobird.com/podcast/the-charity-shop-chat-7700924","url":"https://api.riverside.com/hosting-analytics/media/0656ebb93f329e49faafe0f1c7003304f6272900c510a7dd7bb607f08805492d/eyJlcGlzb2RlSWQiOiJlYjNiZmNiOC05OTUwLTQ0OWYtOTY5Ny0wM2NlZjU1YTNiYjMiLCJwb2RjYXN0SWQiOiI1Mzc4Y2NmYy05NGFiLTQ5NzctYjEzZC1mNDM1NGMzZDEyOWUiLCJhY2NvdW50SWQiOiI2OTI0NDA5NGNkNTIxZjkzMzRmYjcwOGIiLCJwYXRoIjoibWVkaWEvY2xpcHMvNjliMGEwOTY0NmZhMTAyOTI3MTFjNzY3L2FtZWxpYS1jYXJ0d3JpZ2h0cy1zdHVkaW8tY29tcG9zZXItMjAyNi0zLTEwX18yMy01Mi02Lm1wMyJ9.mp3","audio_url":"https://api.riverside.com/hosting-analytics/media/0656ebb93f329e49faafe0f1c7003304f6272900c510a7dd7bb607f08805492d/eyJlcGlzb2RlSWQiOiJlYjNiZmNiOC05OTUwLTQ0OWYtOTY5Ny0wM2NlZjU1YTNiYjMiLCJwb2RjYXN0SWQiOiI1Mzc4Y2NmYy05NGFiLTQ5NzctYjEzZC1mNDM1NGMzZDEyOWUiLCJhY2NvdW50SWQiOiI2OTI0NDA5NGNkNTIxZjkzMzRmYjcwOGIiLCJwYXRoIjoibWVkaWEvY2xpcHMvNjliMGEwOTY0NmZhMTAyOTI3MTFjNzY3L2FtZWxpYS1jYXJ0d3JpZ2h0cy1zdHVkaW8tY29tcG9zZXItMjAyNi0zLTEwX18yMy01Mi02Lm1wMyJ9.mp3","summary":"In this episode of Charity Shop Chat, we explore what charity retail can learn from the world of shopper marketing. Joined by retail specialists Catherine Shuttleworth and Ella Baynes from Savvy Marketing, we unpack how insight and human behaviour influence buying decisions at the point of purchase. From competing in a crowded retail landscape to using data and digital, the conversation challenges charity retailers to think about their shoppers and design experiences that truly connect and create impact on the shop floor. Most importantly, we discuss the value of stepping outside our sector’s echo chamber to gain fresh perspectives from retail experts.","meta_description":"In this episode of Charity Shop Chat, we explore what charity retail can learn from the world of shopper marketing. Joined by retail specialists Catherine…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3633,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-charity-shop-chat-7700924/episodes/catherine-and-ella-from-savvy-marketing-what-charity-retail-can-learn-from-shopper-psychology/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-charity-shop-chat-7700924/catherine-and-ella-from-savvy-marketing-what-charity-retail-can-learn-from-shopper-psychology.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}