{"podcast":{"title":"The Cash Rich Exit Podcast","slug":"the-cash-rich-exit-podcast-12661","podcast_index_feed_id":12661,"rss_url":"https://iamamillionairesonowwhat.libsyn.com/rss","website_url":"http://thecashrichexitpodcast.libsyn.com/website","image_url":"https://static.libsyn.com/p/assets/e/1/9/5/e1958bc3f386ebea16c3140a3186d450/EP278.png","author":"Colleen O'Connell-Campbell","episode_count":100,"summary":"Colleen O'Connell-Campbell hosts The Cash Rich Exit Podcast dedicated to business owners planning for a crucial financial step - exiting your business. Featuring a diverse array of guests from various industries and ideologies, each episode dives into strategies for building not just an exit, but a cash-rich one. Topped off with 'fun, frank advice,' this podcast is your roadmap to a successful business exit.","last_synced_at":"2026-07-01T02:17:27.325916+00:00","page_url":"https://stenobird.com/podcast/the-cash-rich-exit-podcast-12661"},"episode":{"title":"EP346 Profit Pays Your Bills, Value Gives You Options","slug":"ep346-profit-pays-your-bills-value-gives-you-options","published_at":"2026-05-05T12:00:00+00:00","page_url":"https://stenobird.com/podcast/the-cash-rich-exit-podcast-12661/ep346-profit-pays-your-bills-value-gives-you-options","show_page_url":"https://stenobird.com/podcast/the-cash-rich-exit-podcast-12661","url":"https://iamamillionairesonowwhat.libsyn.com/ep346-profit-pays-your-bills-value-gives-you-options","audio_url":"https://traffic.libsyn.com/secure/iamamillionairesonowwhat/346__Krystyn__Matt_Harrison__-_HORIZON_ADVISORS.mp3?dest-id=708100","summary":"Episode Summary: What is the difference between a business that generates income and one that creates wealth? In this episode, host Colleen O'Connell-Campbell sits down with husband-and-wife team Krystyn and Matt Harrison of Horizon Advisors, who bring complementary perspectives from different sides of the deal table. Krystyn is a five-time founder who learned the hard way what happens when you run your own sale process, lose competitive tension, and have a seven-figure LOI collapse in eight weeks. Matt spent his M&A career watching owners come to market for the wrong reasons - cancer diagnoses, divorces, sudden deaths - and seeing how lack of preparation cost them millions. Together, they now work with founders at a million dollars or more in EBITDA to build businesses that are more valuable, less founder-dependent, and full of options - whether that means scaling further, stepping back, or selling. The conversation covers founder psychology, the control trap, why your best seller being the owner is a red flag to buyers, and how to flip the mindset from working in your business to working on it. Key Takeaways: Krystyn built Prosper, a coaching platform with 30,000 users and clients including RBC and Lululemon. When a close competitor raised $150 million, she pursued a sale. Running her own process without an M&A advisor, she lost competitive tension, watched a seven-figure LOI fall apart, and ultimately exited on far less favourable terms. Lesson one: do not run your own process. Lesson two came after the deal closed - Krystyn had no plan for what came next. An empty calendar and an identity crisis followed. The exit is not a headline. It is a phase of the business, and personal readiness is part of it. After Prosper, Krystyn operated within a U.S. private equ…","meta_description":"Episode Summary: What is the difference between a business that generates income and one that creates wealth? In this episode, host Colleen O'Connell-Camp…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2388,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-cash-rich-exit-podcast-12661/episodes/ep346-profit-pays-your-bills-value-gives-you-options/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-cash-rich-exit-podcast-12661/ep346-profit-pays-your-bills-value-gives-you-options.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}