{"podcast":{"title":"The Cambridge Marketing Podcast","slug":"the-cambridge-marketing-podcast-1276035","podcast_index_feed_id":1276035,"rss_url":"https://feed.podbean.com/LightBlueMedia/feed.xml","website_url":"https://LightBlueMedia.podbean.com","image_url":"https://pbcdn1.podbean.com/imglogo/image-logo/8773390/cmp_resize7mhzv.jpg","author":"LightBlueMedia","episode_count":100,"summary":"The Cambridge Marketing Podcast offers unrivalled insight into all aspects of marketing, with detailed and informed expertise and analysis from weekly guests on a range of different subjects. A must-listen for anyone working in the industry or currently engaged in a marketing qualification.","last_synced_at":"2026-06-27T14:21:06.906974+00:00","page_url":"https://stenobird.com/podcast/the-cambridge-marketing-podcast-1276035"},"episode":{"title":"Why Ticket Prices Change: The Truth About Dynamic Pricing","slug":"why-ticket-prices-change-the-truth-about-dynamic-pricing","published_at":"2026-03-13T14:30:48+00:00","page_url":"https://stenobird.com/podcast/the-cambridge-marketing-podcast-1276035/why-ticket-prices-change-the-truth-about-dynamic-pricing","show_page_url":"https://stenobird.com/podcast/the-cambridge-marketing-podcast-1276035","url":"https://LightBlueMedia.podbean.com/e/why-ticket-prices-change-the-truth-about-dynamic-pricing/","audio_url":"https://mcdn.podbean.com/mf/web/75qgvbanabevqx86/Dynamic.mp3","summary":"In this episode of the Cambridge Marketing Podcast, ticketing expert Richard Howle, founder of RH Insights, explores the realities of dynamic pricing in live entertainment. Drawing on decades of experience with major productions and events, he explains how pricing balances demand, psychology, fan loyalty and commercial risk, revealing how ticketing strategy underpins marketing and the long-term success of shows.","meta_description":"In this episode of the Cambridge Marketing Podcast, ticketing expert Richard Howle, founder of RH Insights, explores the realities of dynamic pricing in l…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1524,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-cambridge-marketing-podcast-1276035/episodes/why-ticket-prices-change-the-truth-about-dynamic-pricing/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-cambridge-marketing-podcast-1276035/why-ticket-prices-change-the-truth-about-dynamic-pricing.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}