{"podcast":{"title":"The Cambridge Marketing Podcast","slug":"the-cambridge-marketing-podcast-1276035","podcast_index_feed_id":1276035,"rss_url":"https://feed.podbean.com/LightBlueMedia/feed.xml","website_url":"https://LightBlueMedia.podbean.com","image_url":"https://pbcdn1.podbean.com/imglogo/image-logo/8773390/cmp_resize7mhzv.jpg","author":"LightBlueMedia","episode_count":100,"summary":"The Cambridge Marketing Podcast offers unrivalled insight into all aspects of marketing, with detailed and informed expertise and analysis from weekly guests on a range of different subjects. A must-listen for anyone working in the industry or currently engaged in a marketing qualification.","last_synced_at":"2026-06-27T14:21:06.906974+00:00","page_url":"https://stenobird.com/podcast/the-cambridge-marketing-podcast-1276035"},"episode":{"title":"Why SEO Isn’t Enough: AEO and GEO Explained Simply","slug":"why-seo-isn-t-enough-aeo-and-geo-explained-simply","published_at":"2026-06-12T09:03:00+00:00","page_url":"https://stenobird.com/podcast/the-cambridge-marketing-podcast-1276035/why-seo-isn-t-enough-aeo-and-geo-explained-simply","show_page_url":"https://stenobird.com/podcast/the-cambridge-marketing-podcast-1276035","url":"https://LightBlueMedia.podbean.com/e/why-seo-isn-t-enough-aeo-and-geo-explained-simply/","audio_url":"https://mcdn.podbean.com/mf/web/c2uy73gdui5yz6yn/AEO.mp3","summary":"In this episode, Rachel Sterling from Identity Digital joins us to explore how search is changing in the age of AI. We discuss the shift from SEO to AEO and GEO, what marketers can do to make sure AI surfaces their content, and why building trust online matters more than ever.","meta_description":"In this episode, Rachel Sterling from Identity Digital joins us to explore how search is changing in the age of AI. We discuss the shift from SEO to AEO a…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1094,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-cambridge-marketing-podcast-1276035/episodes/why-seo-isn-t-enough-aeo-and-geo-explained-simply/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-cambridge-marketing-podcast-1276035/why-seo-isn-t-enough-aeo-and-geo-explained-simply.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}