{"podcast":{"title":"The Cambridge Marketing Podcast","slug":"the-cambridge-marketing-podcast-1276035","podcast_index_feed_id":1276035,"rss_url":"https://feed.podbean.com/LightBlueMedia/feed.xml","website_url":"https://LightBlueMedia.podbean.com","image_url":"https://pbcdn1.podbean.com/imglogo/image-logo/8773390/cmp_resize7mhzv.jpg","author":"LightBlueMedia","episode_count":100,"summary":"The Cambridge Marketing Podcast offers unrivalled insight into all aspects of marketing, with detailed and informed expertise and analysis from weekly guests on a range of different subjects. A must-listen for anyone working in the industry or currently engaged in a marketing qualification.","last_synced_at":"2026-06-27T14:21:06.906974+00:00","page_url":"https://stenobird.com/podcast/the-cambridge-marketing-podcast-1276035"},"episode":{"title":"When Customers Are 90% Decided: Rethinking Marketing’s Role","slug":"when-customers-are-90-decided-rethinking-marketing-s-role","published_at":"2026-02-19T15:13:56+00:00","page_url":"https://stenobird.com/podcast/the-cambridge-marketing-podcast-1276035/when-customers-are-90-decided-rethinking-marketing-s-role","show_page_url":"https://stenobird.com/podcast/the-cambridge-marketing-podcast-1276035","url":"https://LightBlueMedia.podbean.com/e/when-customers-are-90-decided-rethinking-marketing-s-role/","audio_url":"https://mcdn.podbean.com/mf/web/hqviashpmbeagbp8/Automotive.mp3","summary":"Paul Smith, Marketing Director at Hendy Group, shares what automotive can teach marketers about trust, complexity and modern buying behaviour. When customers arrive 90% decided, marketing’s job shifts from persuasion to reassurance. We talk brand architecture, managing multiple audiences, ethical finance, reputation tracking beyond NPS, and why customer experience is a system... not a moment.","meta_description":"Paul Smith, Marketing Director at Hendy Group, shares what automotive can teach marketers about trust, complexity and modern buying behaviour. When custom…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2062,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-cambridge-marketing-podcast-1276035/episodes/when-customers-are-90-decided-rethinking-marketing-s-role/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-cambridge-marketing-podcast-1276035/when-customers-are-90-decided-rethinking-marketing-s-role.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}