{"podcast":{"title":"The Cambridge Marketing Podcast","slug":"the-cambridge-marketing-podcast-1276035","podcast_index_feed_id":1276035,"rss_url":"https://feed.podbean.com/LightBlueMedia/feed.xml","website_url":"https://LightBlueMedia.podbean.com","image_url":"https://pbcdn1.podbean.com/imglogo/image-logo/8773390/cmp_resize7mhzv.jpg","author":"LightBlueMedia","episode_count":100,"summary":"The Cambridge Marketing Podcast offers unrivalled insight into all aspects of marketing, with detailed and informed expertise and analysis from weekly guests on a range of different subjects. A must-listen for anyone working in the industry or currently engaged in a marketing qualification.","last_synced_at":"2026-06-27T14:21:06.906974+00:00","page_url":"https://stenobird.com/podcast/the-cambridge-marketing-podcast-1276035"},"episode":{"title":"The Marketers' Toolkit - 'E' (Episode 1)","slug":"the-marketers-toolkit-e-episode-1","published_at":"2026-04-08T08:13:49+00:00","page_url":"https://stenobird.com/podcast/the-cambridge-marketing-podcast-1276035/the-marketers-toolkit-e-episode-1","show_page_url":"https://stenobird.com/podcast/the-cambridge-marketing-podcast-1276035","url":"https://LightBlueMedia.podbean.com/e/the-marketers-toolkit-e-episode-1/","audio_url":"https://mcdn.podbean.com/mf/web/jfd9fjdcv4z7qkgk/Toolkit_E1.mp3","summary":"This episode of The Marketers’ Toolkit focuses on “E”, covering End Users, Ethics, and Eye Tracking. It highlights the importance of understanding who uses products, making responsible marketing decisions, and using behavioural insights like eye tracking to improve engagement, design effectiveness, and overall marketing performance. (Episode 2 of \"E\" can be found here https://LightBlueMedia.podbean.com/e/the-marketers-toolkit-e-episode-2/)","meta_description":"This episode of The Marketers’ Toolkit focuses on “E”, covering End Users, Ethics, and Eye Tracking. It highlights the importance of understanding who use…","key_points":[],"chapters":[],"topics":[],"duration_seconds":509,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-cambridge-marketing-podcast-1276035/episodes/the-marketers-toolkit-e-episode-1/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-cambridge-marketing-podcast-1276035/the-marketers-toolkit-e-episode-1.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}