{"podcast":{"title":"The Cambridge Marketing Podcast","slug":"the-cambridge-marketing-podcast-1276035","podcast_index_feed_id":1276035,"rss_url":"https://feed.podbean.com/LightBlueMedia/feed.xml","website_url":"https://LightBlueMedia.podbean.com","image_url":"https://pbcdn1.podbean.com/imglogo/image-logo/8773390/cmp_resize7mhzv.jpg","author":"LightBlueMedia","episode_count":100,"summary":"The Cambridge Marketing Podcast offers unrivalled insight into all aspects of marketing, with detailed and informed expertise and analysis from weekly guests on a range of different subjects. A must-listen for anyone working in the industry or currently engaged in a marketing qualification.","last_synced_at":"2026-06-27T14:21:06.906974+00:00","page_url":"https://stenobird.com/podcast/the-cambridge-marketing-podcast-1276035"},"episode":{"title":"The Hidden Psychology of Customer Behaviour","slug":"the-hidden-psychology-of-customer-behaviour","published_at":"2026-05-14T12:14:55+00:00","page_url":"https://stenobird.com/podcast/the-cambridge-marketing-podcast-1276035/the-hidden-psychology-of-customer-behaviour","show_page_url":"https://stenobird.com/podcast/the-cambridge-marketing-podcast-1276035","url":"https://LightBlueMedia.podbean.com/e/the-hidden-psychology-of-customer-behaviour/","audio_url":"https://mcdn.podbean.com/mf/web/m9si37dku74xfgjr/CX.mp3","summary":"In this episode, Si Elliott joins us to explore the psychology behind great customer experience; from behavioural science and customer journeys to friction, trust and loyalty. We discuss how brands can better understand human behaviour to create meaningful interactions that keep customers coming back. Featuring insights from Si’s book Customer Experience Thinking.","meta_description":"In this episode, Si Elliott joins us to explore the psychology behind great customer experience; from behavioural science and customer journeys to frictio…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2509,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-cambridge-marketing-podcast-1276035/episodes/the-hidden-psychology-of-customer-behaviour/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-cambridge-marketing-podcast-1276035/the-hidden-psychology-of-customer-behaviour.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}