{"podcast":{"title":"The Cambridge Marketing Podcast","slug":"the-cambridge-marketing-podcast-1276035","podcast_index_feed_id":1276035,"rss_url":"https://feed.podbean.com/LightBlueMedia/feed.xml","website_url":"https://LightBlueMedia.podbean.com","image_url":"https://pbcdn1.podbean.com/imglogo/image-logo/8773390/cmp_resize7mhzv.jpg","author":"LightBlueMedia","episode_count":100,"summary":"The Cambridge Marketing Podcast offers unrivalled insight into all aspects of marketing, with detailed and informed expertise and analysis from weekly guests on a range of different subjects. A must-listen for anyone working in the industry or currently engaged in a marketing qualification.","last_synced_at":"2026-06-27T14:21:06.906974+00:00","page_url":"https://stenobird.com/podcast/the-cambridge-marketing-podcast-1276035"},"episode":{"title":"Customers First: The Strategy Behind Games Workshop’s Success","slug":"customers-first-the-strategy-behind-games-workshop-s-success","published_at":"2026-03-06T09:07:40+00:00","page_url":"https://stenobird.com/podcast/the-cambridge-marketing-podcast-1276035/customers-first-the-strategy-behind-games-workshop-s-success","show_page_url":"https://stenobird.com/podcast/the-cambridge-marketing-podcast-1276035","url":"https://LightBlueMedia.podbean.com/e/customers-first-the-strategy-behind-games-workshop-s-success/","audio_url":"https://mcdn.podbean.com/mf/web/v9dtzuwc3q63b9w6/Workshop.mp3","summary":"This week we look at how Games Workshop built Warhammer into a hugely profitable global business by putting customers first. Kiran Kapur speaks with Richard Kendrick about community, lore, retail experience and lifelong fans – and why focusing on the hobby and the people who love it is beating quick wins, cost-cutting and AI hype.","meta_description":"This week we look at how Games Workshop built Warhammer into a hugely profitable global business by putting customers first. Kiran Kapur speaks with Richa…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2010,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-cambridge-marketing-podcast-1276035/episodes/customers-first-the-strategy-behind-games-workshop-s-success/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-cambridge-marketing-podcast-1276035/customers-first-the-strategy-behind-games-workshop-s-success.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}