{"podcast":{"title":"The Buyer's Desk","slug":"the-buyer-s-desk-6300080","podcast_index_feed_id":6300080,"rss_url":"https://feeds.captivate.fm/omf4ez5qcxtif9z3qgimyg/","website_url":"https://www.naturalfoodretailers.com","image_url":"https://artwork.captivate.fm/7f4abd52-b149-462e-8013-f9c751964fe6/TBD-2026-Cover-Art-1.png","author":"Independent Natural Food Retailers Association","episode_count":109,"summary":"Join us on The Buyer’s Desk, where we connect with conscious brands, independent natural food retailers, and industry partners to dive into the most pressing topics in natural foods today. From regenerative agriculture to strategic merchandising, The Buyer’s Desk is your go-to resource for all things natural food retail!","last_synced_at":"2026-07-29T04:18:35.416115+00:00","page_url":"https://stenobird.com/podcast/the-buyer-s-desk-6300080"},"episode":{"title":"BACKSTOCK: Make Room for Shrooms in Your Stocking with Four Sigmatic","slug":"backstock-make-room-for-shrooms-in-your-stocking-with-four-sigmatic","published_at":"2025-12-16T14:00:00+00:00","page_url":"https://stenobird.com/podcast/the-buyer-s-desk-6300080/backstock-make-room-for-shrooms-in-your-stocking-with-four-sigmatic","show_page_url":"https://stenobird.com/podcast/the-buyer-s-desk-6300080","url":"https://www.naturalfoodretailers.com","audio_url":"https://episodes.captivate.fm/episode/d9151771-9992-48ad-9a87-d6bee2cce714.mp3","summary":"In this Buyer's Desk Backstock episode, we're running back our conversation with Tero Isokauppila, Co-Founder of Four Sigmatic Coffee. Hear from Tero about how Four Sigmatic helped to establish a thriving functional mushroom market and the vital role that mushrooms play in cultures across the world. Plus, learn more about his book, \"Santa Sold Shrooms,\" a children's book about the indigenous Sami origins of Santa Claus.  ","meta_description":"In this Buyer's Desk Backstock episode, we're running back our conversation with Tero Isokauppila, Co-Founder of Four Sigmatic Coffee. Hear from Tero abou…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1058,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-buyer-s-desk-6300080/episodes/backstock-make-room-for-shrooms-in-your-stocking-with-four-sigmatic/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-buyer-s-desk-6300080/backstock-make-room-for-shrooms-in-your-stocking-with-four-sigmatic.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}