{"podcast":{"title":"The Business Savvy Therapist: Marketing, Hiring & Systems to Grow and Scale Your Therapy Practice","slug":"the-business-savvy-therapist-marketing-hiring-systems-to-grow-and-scale-your-therapy-practice-6295770","podcast_index_feed_id":6295770,"rss_url":"https://feeds.captivate.fm/the-business-savvy-therapist/","website_url":"https://the-business-savvy-therapist.captivate.fm","image_url":"https://artwork.captivate.fm/0058873b-f22e-4a4a-bf25-0b9ee453b19d/psv1851mv39hzzt5vdvs7yed1u0b.jpg","author":"Nicole McCance","episode_count":174,"summary":"The Business Savvy Therapist podcast helps Psychotherapists learn the strategies to scale from solo practice to a 7 figure group practice that is automated. Therapists didn’t learn anything about business in grad school and this podcast is exactly what they need to be successful. Host, Nicole McCance is a Psychologist turned Business Coach who was able to grow her practice to 55 therapists and multiple 7 figures, in 3 years and sell it in her 4th year. Each episode walks Therapists through exactly what to do to help more people, make more money and have more freedom.","last_synced_at":"2026-07-23T16:18:11.611407+00:00","page_url":"https://stenobird.com/podcast/the-business-savvy-therapist-marketing-hiring-systems-to-grow-and-scale-your-therapy-practice-6295770"},"episode":{"title":"How Therapists Get Found in AI Search","slug":"how-therapists-get-found-in-ai-search","published_at":"2026-07-21T07:00:00+00:00","page_url":"https://stenobird.com/podcast/the-business-savvy-therapist-marketing-hiring-systems-to-grow-and-scale-your-therapy-practice-6295770/how-therapists-get-found-in-ai-search","show_page_url":"https://stenobird.com/podcast/the-business-savvy-therapist-marketing-hiring-systems-to-grow-and-scale-your-therapy-practice-6295770","url":"https://the-business-savvy-therapist.captivate.fm","audio_url":"https://episodes.captivate.fm/episode/f3beba32-2130-4cb8-b16b-42dede6d47f2.mp3","summary":"Sign up for my How They Did It Success Panel with Group Practice Owners - get the ‘ah-ha’ moment you need to keep moving forward→ https://mccancemethod.com/success-panel-with-group-practice-owners/ In this episode, I talk about how therapists can get found through AI search and why your website content matters more than ever. I share the types of specialty pages you need, how to write content that speaks to what clients are actually searching for, and why specificity is key to getting noticed by both AI bots and potential clients. Make sure to bring your paper and pen because this episode is full of actionable tips! Here are some key points in this episode: [02:00] Why website content matters for AI search. [03:13] How AI search differs from Google. [07:16] The three types of specialty pages you need. [08:56] What clients are really searching for. [14:44] Why specificity helps clients connect. [18:12] How FAQs improve AI search visibility. Links From The Episode: Episode #105: Content Marketing that Converts Clients - https://mccancemethod.com/episode-105-content-marketing-that-converts-clients/","meta_description":"Sign up for my How They Did It Success Panel with Group Practice Owners - get the ‘ah-ha’ moment you need to keep moving forward→ https://mccancemethod.co…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1387,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-business-savvy-therapist-marketing-hiring-systems-to-grow-and-scale-your-therapy-practice-6295770/episodes/how-therapists-get-found-in-ai-search/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-business-savvy-therapist-marketing-hiring-systems-to-grow-and-scale-your-therapy-practice-6295770/how-therapists-get-found-in-ai-search.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}