{"podcast":{"title":"The Business of Whats Next","slug":"the-business-of-whats-next-6575214","podcast_index_feed_id":6575214,"rss_url":"https://feeds.simplecast.com/lIsxcGMG","website_url":"https://business-of-whats-next.simplecast.com","image_url":"https://image.simplecastcdn.com/images/0d99ab60-4951-4b6e-8828-6d334241d109/77b04110-64e0-4b1d-933c-a1414e63fc1b/3000x3000/the-20business-20of-20whats-20next-20-20podcast.jpg?aid=rss_feed","author":"Matthew Shipp","episode_count":85,"summary":"The Business of What’s Next is a podcast for growth-stage business leaders who are ready to move beyond “busy” and focus on what really drives results. Hosted by Matthew Shipp, facilitator and strategic coach at Emberi Solutions, the show highlights how ambitious leaders make smarter decisions, prioritize the right projects, and set a sustainable rhythm for growth.","last_synced_at":"2026-07-08T14:17:28.105018+00:00","page_url":"https://stenobird.com/podcast/the-business-of-whats-next-6575214"},"episode":{"title":"Inside the Beverage Business: Lessons from the Queen of Beverages with Debbie Wildrick.","slug":"inside-the-beverage-business-lessons-from-the-queen-of-beverages-with-debbie-wildrick","published_at":"2025-06-11T05:00:00+00:00","page_url":"https://stenobird.com/podcast/the-business-of-whats-next-6575214/inside-the-beverage-business-lessons-from-the-queen-of-beverages-with-debbie-wildrick","show_page_url":"https://stenobird.com/podcast/the-business-of-whats-next-6575214","url":"https://business-of-whats-next.simplecast.com/episodes/debbie-wildrick-consulting-J2YG3CF_","audio_url":"https://cdn.simplecast.com/audio/145d233d-d6be-464a-abfc-629e48624020/episodes/845d3275-38c6-4e87-a3df-9fb5fd4ef2a2/audio/f1680cbe-8205-41ca-ab11-d847821a0cfd/default_tc.mp3?aid=rss_feed&feed=lIsxcGMG","summary":"What really holds back beverage brands after their first big win? Debbie Wildrick has answers—and experience to back them up. Known as the Queen of Beverages, Debbie brings decades of insight from managing 7-Eleven’s beverage empire to advising startup and mid-stage brands. In this episode, she unpacks the hidden pitfalls in distribution, sales strategy, and scaling—and how to fix them. If you’re a beverage entrepreneur trying to grow smarter, not just bigger, this is one to catch.","meta_description":"What really holds back beverage brands after their first big win? Debbie Wildrick has answers—and experience to back them up. Known as the Queen of Bevera…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1984,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-business-of-whats-next-6575214/episodes/inside-the-beverage-business-lessons-from-the-queen-of-beverages-with-debbie-wildrick/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-business-of-whats-next-6575214/inside-the-beverage-business-lessons-from-the-queen-of-beverages-with-debbie-wildrick.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}