{"podcast":{"title":"The Business of Fitness Podcast","slug":"the-business-of-fitness-podcast-6378207","podcast_index_feed_id":6378207,"rss_url":"https://feeds.libsyn.com/457533/rss","website_url":"https://sites.libsyn.com/457533","image_url":"https://static.libsyn.com/p/assets/8/f/3/b/8f3b2fee0cf13d47e55e3c100dce7605/BOF_logo.png","author":"Dan Williams","episode_count":101,"summary":"Actionable ideas to build your fitness business. Presented by Fitness Business Mentor, Dan Williams.","last_synced_at":null,"page_url":"https://stenobird.com/podcast/the-business-of-fitness-podcast-6378207"},"episode":{"title":"92: 14 Psychological Triggers to Get More Website Leads","slug":"92-14-psychological-triggers-to-get-more-website-leads","published_at":"2026-03-02T21:13:00+00:00","page_url":"https://stenobird.com/podcast/the-business-of-fitness-podcast-6378207/92-14-psychological-triggers-to-get-more-website-leads","show_page_url":"https://stenobird.com/podcast/the-business-of-fitness-podcast-6378207","url":"https://84826860-13f4-44b6-a0eb-fe22478f31d0.libsyn.com/92-14-psychological-triggers-to-get-more-website-leads","audio_url":"https://traffic.libsyn.com/secure/84826860-13f4-44b6-a0eb-fe22478f31d0/website_psychology_-_332026_5.07am.mp3?dest-id=3853557","summary":"These are the 14 things I include on every website I build to turn the site into a lead generating machine. Here are five things you'll learn from this episode of The Business of Fitness Podcast: Why a good-looking website is not enough to get more gym leads How simple psychology can help turn website visitors into enquiries Why speaking to one clear type of client improves conversions How small wording changes can increase trust and action How to structure your fitness website so people feel understood and ready to join Need a website? I can do that for you.","meta_description":"These are the 14 things I include on every website I build to turn the site into a lead generating machine. Here are five things you'll learn from this ep…","key_points":[],"chapters":[],"topics":[],"duration_seconds":657,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-business-of-fitness-podcast-6378207/episodes/92-14-psychological-triggers-to-get-more-website-leads/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-business-of-fitness-podcast-6378207/92-14-psychological-triggers-to-get-more-website-leads.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}