{"podcast":{"title":"The Business of Fitness Podcast","slug":"the-business-of-fitness-podcast-6378207","podcast_index_feed_id":6378207,"rss_url":"https://feeds.libsyn.com/457533/rss","website_url":"https://sites.libsyn.com/457533","image_url":"https://static.libsyn.com/p/assets/8/f/3/b/8f3b2fee0cf13d47e55e3c100dce7605/BOF_logo.png","author":"Dan Williams","episode_count":101,"summary":"Actionable ideas to build your fitness business. Presented by Fitness Business Mentor, Dan Williams.","last_synced_at":null,"page_url":"https://stenobird.com/podcast/the-business-of-fitness-podcast-6378207"},"episode":{"title":"79: The one page fitness marketing checklist. Just do these things.","slug":"79-the-one-page-fitness-marketing-checklist-just-do-these-things","published_at":"2025-08-06T06:17:00+00:00","page_url":"https://stenobird.com/podcast/the-business-of-fitness-podcast-6378207/79-the-one-page-fitness-marketing-checklist-just-do-these-things","show_page_url":"https://stenobird.com/podcast/the-business-of-fitness-podcast-6378207","url":"https://84826860-13f4-44b6-a0eb-fe22478f31d0.libsyn.com/79-the-one-page-fitness-marketing-checklist-just-do-these-things","audio_url":"https://traffic.libsyn.com/secure/84826860-13f4-44b6-a0eb-fe22478f31d0/my-output_2.mp3?dest-id=3853557","summary":"In this episode Dan shares the one-page marketing plan he recommends to every fitness business he mentors, focusing on 11 proven marketing areas that consistently drive long-term growth without chasing fads. Download a PDF version of the one page marketing checklist here. Four things you'll learn in this episode: How to simplify your marketing by focusing on 11 essential categories that actually work. How to build systems for storytelling, referrals, and reactivating past members to drive growth. The most effective way to run paid social media ads without wasting money. Why consistent, low-glamour marketing actions outperform chasing trends and short-term tactics. Transcription: I've spent 19 years in business searching for the magic bullet of marketing – first for my own businesses, and then for the hundreds of business owners I've mentored. And believe me when I tell you I've tried everything. Spoiler alert, there is no magic bullet. And the more people search for it, the more they're distracted from the tried and tested basics of marketing… the things that actually work. There's an exercise I've found myself setting for a lot of the business owners I mentor. I tell them to create a list of non negotiable marketing tasks. A one page marketing manifesto. A list of actions they need to regularly take to ensure they're covering all bases of marketing. Then, as long as they're ticking these boxes, I don't have a problem with them running off chasing the shiny objects and short term trends that they hope will be the next big thing that promises to bring them 30 clients in 30 days. Almost always, this thing will be a waste of time and money, but if they're incessantly doing the basics, at least they'll experience the consistent, persistent, regular, steady growth that come…","meta_description":"In this episode Dan shares the one-page marketing plan he recommends to every fitness business he mentors, focusing on 11 proven marketing areas that cons…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1591,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-business-of-fitness-podcast-6378207/episodes/79-the-one-page-fitness-marketing-checklist-just-do-these-things/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-business-of-fitness-podcast-6378207/79-the-one-page-fitness-marketing-checklist-just-do-these-things.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}