{"podcast":{"title":"The Business of Fashion Podcast","slug":"the-business-of-fashion-podcast-879606","podcast_index_feed_id":879606,"rss_url":"https://feeds.acast.com/public/shows/6355d904dd5e0e0012da88d1","website_url":"https://www.businessoffashion.com/podcasts?search","image_url":"https://assets.pippa.io/shows/6355d904dd5e0e0012da88d1/show-cover.png","author":"The Business of Fashion","episode_count":634,"summary":"The Business of Fashion has gained a global following as an essential daily resource for fashion creatives, executives and entrepreneurs in over 200 countries. It is frequently described as “indispensable,” “required reading” and “an addiction.” Hosted on Acast. See acast.com/privacy for more information.","last_synced_at":"2026-06-06T06:20:39.903861+00:00","page_url":"https://stenobird.com/podcast/the-business-of-fashion-podcast-879606"},"episode":{"title":"Britt Moran on Why Atmosphere Is a Real Luxury Product","slug":"britt-moran-on-why-atmosphere-is-a-real-luxury-product","published_at":"2026-04-24T19:08:38+00:00","page_url":"https://stenobird.com/podcast/the-business-of-fashion-podcast-879606/britt-moran-on-why-atmosphere-is-a-real-luxury-product","show_page_url":"https://stenobird.com/podcast/the-business-of-fashion-podcast-879606","url":"https://shows.acast.com/the-business-of-fashion-podcast/episodes/69ebbe95eefc66ef2bcf1f3a","audio_url":"https://sphinx.acast.com/p/open/s/6355d904dd5e0e0012da88d1/e/69ebbe95eefc66ef2bcf1f3a/media.mp3","summary":"For the global luxury industry, Salone del Mobile in Milan has become a moment where brands look beyond the runway to expand into the broader \"lifestyle\" economy. At the centre of this intersection is Dimore Studio, co-founded by Britt Moran and Emiliano Salci — a studio that has defined the aesthetic language for luxury hospitality, retail and private residential projects worldwide. Moran is originally from a small town in North Carolina. He moved to Italy over 30 years ago, initially intending to take a gap year before applying to medical school. He never went back. Together with Salci — his former romantic partner and now business partner of over 25 years — he has built Dimore into a multi-faceted brand spanning interior design, two furniture collections, a textile line, and a newly opened gallery in a former bank in central Milan. As luxury conglomerates increasingly pursue the \"home\" and hospitality categories to drive long-term growth, Moran offers an insider's perspective on why credibility in this space can't be bought — it has to be built. “I think you just have to completely trust your instinct, nurture the passion, do it only for the passion not thinking that you're going to become incredibly wealthy doing it,” says Moran.“Emiliano always tells me, we're not doing this for the money. We're only doing it because it's something that we love.”This week on The BoF Podcast, Britt Moran joins Imran Amed in Milan to discuss the business of building an \"atmosphere,\" his unlikely path from the American South to the centre of Italian design, and why fashion's rush into the home category requires more than just marketing. Key Insights:  Atmosphere is the product, not furniture. Moran frames Dimore's core offering not as chairs or tables but as the complete sensory…","meta_description":"For the global luxury industry, Salone del Mobile in Milan has become a moment where brands look beyond the runway to expand into the broader \"lifestyle\"…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2637,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-business-of-fashion-podcast-879606/episodes/britt-moran-on-why-atmosphere-is-a-real-luxury-product/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-business-of-fashion-podcast-879606/britt-moran-on-why-atmosphere-is-a-real-luxury-product.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}