{"podcast":{"title":"The Business Bestie Podcast","slug":"the-business-bestie-podcast-7055744","podcast_index_feed_id":7055744,"rss_url":"https://anchor.fm/s/fb771900/podcast/rss","website_url":"https://podcasters.spotify.com/pod/show/expert-with-influence","image_url":"https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_nologo/42088864/42088864-1727465365853-aca439f7aee01.jpg","author":"Expert with Influence","episode_count":54,"summary":"Welcome to the Business Bestie Podcast – the place where business goals, wellness dreams, and working mom life all come together. We are Kristen and Gillean, two registered dietitians and powerhouse moms, this podcast is your go-to for real talk on juggling it all while keeping your sanity intact. From launching a business to nailing brand partnerships, and from chasing kiddos to finding time for self-care, we’ve got you covered. We're here to share our best tips, tricks, and laughs, proving that you don’t need to have it all together to keep moving forward.","last_synced_at":"2026-07-17T02:20:27.747317+00:00","page_url":"https://stenobird.com/podcast/the-business-bestie-podcast-7055744"},"episode":{"title":"From Beauty to Bananas: Beth Tells All","slug":"from-beauty-to-bananas-beth-tells-all","published_at":"2026-01-01T06:01:00+00:00","page_url":"https://stenobird.com/podcast/the-business-bestie-podcast-7055744/from-beauty-to-bananas-beth-tells-all","show_page_url":"https://stenobird.com/podcast/the-business-bestie-podcast-7055744","url":"https://podcasters.spotify.com/pod/show/expert-with-influence/episodes/From-Beauty-to-Bananas-Beth-Tells-All-e3d193e","audio_url":"https://anchor.fm/s/fb771900/podcast/play/113336878/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2025-11-31%2F415281589-44100-2-d1f436794cc73.m4a","summary":"Ready to pitch brands without the awkward emails, unrealistic rates, or ghosting? We brought in our OG business bestie and PR queen, Beth Keeton, to spill the juicy behind-the-scenes tea from her side of the media table. Beth’s worked with everyone from Natural Delights to Chicken of the Sea to, yes… Jeff Goldblum. (We KNOW.) We’re talking all about how dietitians, content creators, and health pros can actually land brand deals, pitch like a pro, and build long-term relationships that pay (and feel good). And spoiler alert — it’s not about having a massive following. It’s about knowing your value and showing up like the media expert you are. In this episode, we talk about: Beth’s wild ride from beauty PR to building a produce PR empire How to pitch brands without sounding like a robot Why being a generalist won’t get you paid The exact things that make brands say YES (and what makes them ghost) How to stop undervaluing yourself — and charge what you’re worth Key Takeaways: Confidence + clarity are your best pitching tools. Own your magic. Brands want leaders, not “pick me” energy. If your pitch says “let me know how I can help”… try again. Content that aligns with your brand matters more than your follower count. Stop being scared to share your rates — you’re the expert! This episode is part masterclass, part pep talk, and 100% your permission slip to take up space in the brand world. So whether you're dreaming of your first media partnership or ready to renegotiate like a boss, hit play and come hang out with us. We're cheering for you. Always.","meta_description":"Ready to pitch brands without the awkward emails, unrealistic rates, or ghosting? We brought in our OG business bestie and PR queen, Beth Keeton, to spill…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2966,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-business-bestie-podcast-7055744/episodes/from-beauty-to-bananas-beth-tells-all/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-business-bestie-podcast-7055744/from-beauty-to-bananas-beth-tells-all.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}