{"podcast":{"title":"The Business Bestie Podcast","slug":"the-business-bestie-podcast-7055744","podcast_index_feed_id":7055744,"rss_url":"https://anchor.fm/s/fb771900/podcast/rss","website_url":"https://podcasters.spotify.com/pod/show/expert-with-influence","image_url":"https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_nologo/42088864/42088864-1727465365853-aca439f7aee01.jpg","author":"Expert with Influence","episode_count":54,"summary":"Welcome to the Business Bestie Podcast – the place where business goals, wellness dreams, and working mom life all come together. We are Kristen and Gillean, two registered dietitians and powerhouse moms, this podcast is your go-to for real talk on juggling it all while keeping your sanity intact. From launching a business to nailing brand partnerships, and from chasing kiddos to finding time for self-care, we’ve got you covered. We're here to share our best tips, tricks, and laughs, proving that you don’t need to have it all together to keep moving forward.","last_synced_at":"2026-07-17T02:20:27.747317+00:00","page_url":"https://stenobird.com/podcast/the-business-bestie-podcast-7055744"},"episode":{"title":"Behind the Reel: How to Nail a Sponsored Social Post","slug":"behind-the-reel-how-to-nail-a-sponsored-social-post","published_at":"2025-07-10T05:01:00+00:00","page_url":"https://stenobird.com/podcast/the-business-bestie-podcast-7055744/behind-the-reel-how-to-nail-a-sponsored-social-post","show_page_url":"https://stenobird.com/podcast/the-business-bestie-podcast-7055744","url":"https://podcasters.spotify.com/pod/show/expert-with-influence/episodes/Behind-the-Reel-How-to-Nail-a-Sponsored-Social-Post-e35blb0","audio_url":"https://anchor.fm/s/fb771900/podcast/play/105288480/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2025-6-9%2F403639648-44100-2-4d22874ef9481.m4a","summary":"Hey Besties! Ever wonder what really goes into those shiny sponsored posts on Instagram? Spoiler: it's way more than snapping a cute pic with a product. This episode is your full behind-the-scenes playbook for planning, creating, and delivering standout sponsored content that brands love — and pay for. We’re breaking down everything from landing the gig to pitching yourself, writing a content brief, getting brand approval, following FTC guidelines, and making sure your post actually gets seen. Whether you’re just starting out or already booking partnerships, this episode is your step-by-step guide to making the most of every opportunity. In this episode, we cover: What brands are really looking for when they partner with creators The difference between UGC and sponsored content (and why both matter!) How to create a killer content brief that keeps you and the brand aligned Usage rights, exclusivity, contracts, and how to protect your work Little things that make a big difference — like file delivery, captions, and boosting engagement Key Takeaways: Professionalism pays. Even if you're just starting out, treat every gig like it’s a big one. Make it easy for the brand. A detailed content brief saves time and reduces back-and-forth. Your content is valuable. Understand your worth and don’t be afraid to ask for payment (even when they pitch trade or affiliate). Always follow FTC rules. Transparency builds trust — and keeps you out of hot water. If you’ve ever dreamed of getting paid to post — or wondered how to turn your social into a serious income stream — this episode is your go-to guide. Let’s take the mystery (and the stress) out of sponsored content. Grab your ring light and hit play!","meta_description":"Hey Besties! Ever wonder what really goes into those shiny sponsored posts on Instagram? Spoiler: it's way more than snapping a cute pic with a product. T…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1486,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-business-bestie-podcast-7055744/episodes/behind-the-reel-how-to-nail-a-sponsored-social-post/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-business-bestie-podcast-7055744/behind-the-reel-how-to-nail-a-sponsored-social-post.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}