{"podcast":{"title":"The Build Up","slug":"the-build-up-7045860","podcast_index_feed_id":7045860,"rss_url":"https://feeds.captivate.fm/the-build-up/","website_url":"https://the-build-up.captivate.fm","image_url":"https://artwork.captivate.fm/23ed163c-9544-4cb6-a905-5c1f96013a25/4m1Kc-nxt-zxZ3GzDUPtgW2U.jpg","author":"dissident creative agency","episode_count":22,"summary":"The Build Up is a podcast for marketers in the construction industry. Hosted by Daniel Moore, the Creative Director of dissident, a creative agency that creates disruptive content and social media marketing for some of the leading and most rebellious brands in the industry. The Build Up is a podcast that puts a spotlight on the unique world of construction marketing. Dan will be speaking to marketers of leading brands, other agencies, creatives, founders and influencers. The series aims to highlight and give insights into key areas of construction marketing and provide insight for fellow marketers, founders and creatives in the space.","last_synced_at":"2026-07-20T14:20:07.072244+00:00","page_url":"https://stenobird.com/podcast/the-build-up-7045860"},"episode":{"title":"Unilite: Alex Insley On A Family Business Turned Brand Powerhouse","slug":"unilite-alex-insley-on-a-family-business-turned-brand-powerhouse","published_at":"2025-01-20T05:00:00+00:00","page_url":"https://stenobird.com/podcast/the-build-up-7045860/unilite-alex-insley-on-a-family-business-turned-brand-powerhouse","show_page_url":"https://stenobird.com/podcast/the-build-up-7045860","url":"https://the-build-up.captivate.fm/episode/from-b2b-to-d2c-alex-insley-on-how-unilite-revolutionized-their-marketing-strategy","audio_url":"https://podcasts.captivate.fm/media/30aa9bbe-cbc8-448f-9e15-6ef1b540001a/The-Build-Up-Alex-Insley-Episode-10-Audio.mp3","summary":"In this episode of The Build Up, Dan engages in a dynamic conversation with Alex Insley from Unilite, a family-run business that has evolved significantly over the years. Alex shares the journey of Unilite, which began in 1981 and has seen substantial growth under his and his sister's leadership, particularly by focusing on the construction trades. The discussion delves into the strategic shift towards direct-to-consumer sales, highlighting how this approach has revolutionized their business model, especially during the COVID-19 pandemic when traditional wholesalers faced challenges. Alex emphasizes the importance of data-driven marketing and influencer partnerships, explaining how they have built a tight-knit group of reliable influencers who genuinely connect with their products. The episode also touches on the challenges faced by larger brands in transitioning to direct-to-consumer models and the significance of authenticity in influencer marketing. Throughout the conversation, both Dan and Alex reflect on the unique position of Unilite in the construction industry, showcasing their commitment to creativity and effective marketing strategies that set them apart from competitors. Unilite Alex Insley This podcast is produced by dissident creative agency, the original disrupters of construction marketing. This podcast is born out of our passion to create conversations that push boundaries as hard as our content! If breaking rules and standing out is your thing, we want to hear from you... dissident link tree","meta_description":"In this episode of The Build Up, Dan engages in a dynamic conversation with Alex Insley from Unilite, a family-run business that has evolved significantly…","key_points":[],"chapters":[],"topics":[],"duration_seconds":4864,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-build-up-7045860/episodes/unilite-alex-insley-on-a-family-business-turned-brand-powerhouse/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-build-up-7045860/unilite-alex-insley-on-a-family-business-turned-brand-powerhouse.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}