{"podcast":{"title":"The Build Up","slug":"the-build-up-7045860","podcast_index_feed_id":7045860,"rss_url":"https://feeds.captivate.fm/the-build-up/","website_url":"https://the-build-up.captivate.fm","image_url":"https://artwork.captivate.fm/23ed163c-9544-4cb6-a905-5c1f96013a25/4m1Kc-nxt-zxZ3GzDUPtgW2U.jpg","author":"dissident creative agency","episode_count":22,"summary":"The Build Up is a podcast for marketers in the construction industry. Hosted by Daniel Moore, the Creative Director of dissident, a creative agency that creates disruptive content and social media marketing for some of the leading and most rebellious brands in the industry. The Build Up is a podcast that puts a spotlight on the unique world of construction marketing. Dan will be speaking to marketers of leading brands, other agencies, creatives, founders and influencers. The series aims to highlight and give insights into key areas of construction marketing and provide insight for fellow marketers, founders and creatives in the space.","last_synced_at":"2026-07-20T14:20:07.072244+00:00","page_url":"https://stenobird.com/podcast/the-build-up-7045860"},"episode":{"title":"Stabila: Modernising Stabila UK's Strategy And the Effectiveness Of Research","slug":"stabila-modernising-stabila-uk-s-strategy-and-the-effectiveness-of-research","published_at":"2024-10-13T04:30:00+00:00","page_url":"https://stenobird.com/podcast/the-build-up-7045860/stabila-modernising-stabila-uk-s-strategy-and-the-effectiveness-of-research","show_page_url":"https://stenobird.com/podcast/the-build-up-7045860","url":"https://the-build-up.captivate.fm/episode/ollie-partington-talks-building-brand-awareness-modernizing-stabilas-marketing-strategy-and-the-effectiveness-of-market-research","audio_url":"https://podcasts.captivate.fm/media/d4db4c70-86ae-4af8-a617-addff3ccaa7b/The-Build-Up-Oliver-Partington-Episode-4-Audio.mp3","summary":"In this episode of The Build Up Podcast, host Dan Moore, Creative Director at dissident creative agency, chats with Ollie Partington, Managing Director of Stabila UK and Ireland. Ollie shares his journey from marketing graduate to leading the UK arm of a renowned German construction brand. They dive into the shifting landscape of construction marketing and how market research has played a vital role in Stabila’s strategy to increase brand awareness and diversify its product range. The discussion touches on the importance of building strong relationships with both retailers and end users, with Ollie emphasizing a balanced communication strategy that includes social media, trade shows, and community engagement. They also explore the challenges of marketing through distributors, the power of influencer partnerships, and the necessity of long-term brand messaging. Packed with insights, this episode reveals how to modernise a brand in a traditional industry and how recommendations shape buying behaviour among tradespeople. Ollie’s Socials https://www.linkedin.com/in/oliver-partington-16232225/ Stabila's Website https://www.stabila.com/en/home.htm dissident’s Links https://linktr.ee/dissidentagency  ","meta_description":"In this episode of The Build Up Podcast, host Dan Moore, Creative Director at dissident creative agency, chats with Ollie Partington, Managing Director of…","key_points":[],"chapters":[],"topics":[],"duration_seconds":4652,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-build-up-7045860/episodes/stabila-modernising-stabila-uk-s-strategy-and-the-effectiveness-of-research/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-build-up-7045860/stabila-modernising-stabila-uk-s-strategy-and-the-effectiveness-of-research.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}