{"podcast":{"title":"The Build Up","slug":"the-build-up-7045860","podcast_index_feed_id":7045860,"rss_url":"https://feeds.captivate.fm/the-build-up/","website_url":"https://the-build-up.captivate.fm","image_url":"https://artwork.captivate.fm/23ed163c-9544-4cb6-a905-5c1f96013a25/4m1Kc-nxt-zxZ3GzDUPtgW2U.jpg","author":"dissident creative agency","episode_count":22,"summary":"The Build Up is a podcast for marketers in the construction industry. Hosted by Daniel Moore, the Creative Director of dissident, a creative agency that creates disruptive content and social media marketing for some of the leading and most rebellious brands in the industry. The Build Up is a podcast that puts a spotlight on the unique world of construction marketing. Dan will be speaking to marketers of leading brands, other agencies, creatives, founders and influencers. The series aims to highlight and give insights into key areas of construction marketing and provide insight for fellow marketers, founders and creatives in the space.","last_synced_at":"2026-07-20T14:20:07.072244+00:00","page_url":"https://stenobird.com/podcast/the-build-up-7045860"},"episode":{"title":"SLG Agency: The Importance of Positioning, Strategy & Bold Ideas in Construction Marketing","slug":"slg-agency-the-importance-of-positioning-strategy-bold-ideas-in-construction-marketing","published_at":"2024-10-14T04:30:00+00:00","page_url":"https://stenobird.com/podcast/the-build-up-7045860/slg-agency-the-importance-of-positioning-strategy-bold-ideas-in-construction-marketing","show_page_url":"https://stenobird.com/podcast/the-build-up-7045860","url":"https://the-build-up.captivate.fm/episode/ryan-jones-on-the-importance-of-positioning-in-marketing-for-construction-brands-and-navigating-brand-strategy","audio_url":"https://podcasts.captivate.fm/media/bfb6ab0d-1a37-4754-8028-eb223dddf7b2/The-Build-Up-Ryan-Episode-3-Audio.mp3","summary":"In this episode of The Build Up Podcast, host Dan Moore, Creative Director at dissident creative agency, sits down with Ryan Jones, Managing Director of SLG Agency, to explore the evolving landscape of marketing in the construction industry. With over 12 years of experience at SLG, Ryan shares how his background in PR has influenced his approach to brand strategy and client services, emphasising the importance of positioning and audience understanding. Dan and Ryan dive into the value of research and data-driven strategies to inform creative decisions, the challenges of navigating client expectations, and the significance of brand guardianship. They also discuss the need for adapting to modern marketing practices in a traditionally conservative industry, while celebrating the potential for innovation and creativity in construction marketing. Together, they encourage listeners to embrace bold ideas and strive for excellence in their campaigns. Ryan Jones' Socials https://www.linkedin.com/in/ryanjonesslg/ SLG Agency Website https://www.slg.agency/ Dissident links https://linktr.ee/dissidentagency","meta_description":"In this episode of The Build Up Podcast, host Dan Moore, Creative Director at dissident creative agency, sits down with Ryan Jones, Managing Director of S…","key_points":[],"chapters":[],"topics":[],"duration_seconds":4599,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-build-up-7045860/episodes/slg-agency-the-importance-of-positioning-strategy-bold-ideas-in-construction-marketing/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-build-up-7045860/slg-agency-the-importance-of-positioning-strategy-bold-ideas-in-construction-marketing.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}